I will run B2B cold email outreach campaigns with deliverability setup and booked meetings
About this gig
I will run B2B cold email outreach campaigns end to end, building the deliverability infrastructure that keeps you out of spam and turning cold prospects into booked meetings on your calendar.
If you have a real offer but no reliable pipeline of sales conversations, cold email is still one of the lowest-cost ways to reach decision-makers at scale. The catch is that most campaigns fail before the first reply: domains land in spam, lists are full of junk, and the copy reads like a template. I handle the unglamorous technical setup and the day-to-day sending so that qualified replies show up in your inbox and meetings show up on your calendar.
What you get
- A documented Ideal Customer Profile (ICP) and targeting brief, agreed with you before any sending starts, so we are chasing the right titles, company sizes, industries, and regions.
- A verified prospect list built to your ICP, scrubbed through email verification to remove invalid, catch-all, and risky addresses that wreck sender reputation.
- Full deliverability setup: SPF, DKIM, and DMARC records configured on your sending domains, plus guidance on buying and using dedicated sending domains rather than your primary brand domain.
- Inbox warm-up for each new mailbox so sending volume ramps gradually instead of triggering spam filters on day one.
- Sending infrastructure connected and configured in a cold-email platform (such as Instantly, Smartlead, or similar), with mailbox rotation and sending limits set conservatively.
- Written outreach sequences: a primary opener plus 2 to 4 follow-ups, with subject-line and angle variations for A/B testing.
- Personalization at the variable level (name, company, role, and where in scope a relevant custom line) so messages do not read as mass blasts.
- Live campaign management: daily monitoring, bounce and spam-complaint tracking, deliverability checks, and reply triage.
- Positive replies and booked meetings routed to you, with interested prospects flagged so your team can take the conversation forward.
- A clear reporting cadence covering emails sent, open and reply rates (where tracking is reliable), positive replies, and meetings booked.
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| ICP and targeting brief | Yes | Yes | Yes |
| Verified prospect list | Smaller volume | Larger volume | Largest volume |
| Sending domains configured | 1 | Up to 2 | Up to 3+ |
| SPF / DKIM / DMARC setup | Yes | Yes | Yes |
| Mailbox warm-up | Yes | Yes | Yes |
| Email sequence (opener + follow-ups) | 1 sequence | Up to 2 sequences | Multiple sequences |
| A/B subject and angle testing | Limited | Yes | Extensive |
| Reply triage and meeting booking | Reply flagging | Reply triage + booking | Full triage + booking |
| Campaign management duration | Shorter window | Medium window | Extended window |
| Reporting | End-of-campaign summary | Periodic updates | Frequent detailed reporting |
| Strategy calls | — | 1 | Recurring |
How it works
- Discovery and ICP definition. We start with a short brief or call to nail down your offer, your best-fit customers, the titles you want to reach, and what counts as a qualified meeting. I document this so we are aligned before spending a single send.
- Infrastructure and deliverability setup. I configure your sending domains and mailboxes, set SPF, DKIM, and DMARC, connect everything to the sending platform, and start warm-up. This is the phase that protects your reputation, so I do not rush it.
- List building and verification. I source prospects matching your ICP and run them through verification, dropping invalid and risky addresses to keep bounce rates low.
- Copywriting. I write the opener and follow-ups around your offer, focused on relevance and a clear call to action rather than hype, with variations set up for testing.
- Launch and ramp. Sending begins at conservative volume and ramps as warm-up and deliverability allow, with mailbox rotation to spread load.
- Manage, monitor, optimize. I watch deliverability daily, track bounces and complaints, test subject lines and angles, and iterate on the copy that is actually getting replies.
- Reply handling and booking. Positive replies are triaged, objections are handled where in scope, and interested prospects are booked or handed to you with full context.
- Reporting. You get clear numbers on what was sent and what it produced, plus recommendations for the next batch.
Why choose this
Plenty of providers will "send some emails." The difference here is that deliverability is treated as the foundation, not an afterthought. If your messages land in spam, nothing else matters, so the technical setup, list hygiene, and gradual warm-up come first. The copy is written to earn a reply from a busy decision-maker, not to win a creative award. And because the goal is booked meetings rather than vanity open rates, success is measured by conversations your sales team can actually close. You stay informed throughout with honest reporting, including when a list or angle is underperforming and needs to change.
Who it's for / use cases
- B2B founders and startups that need a repeatable outbound pipeline but lack the time or infrastructure to build one.
- Agencies, consultancies, and service businesses looking to book discovery calls with specific decision-makers.
- SaaS companies wanting qualified demos with target accounts.
- Sales teams that have a strong offer but no dedicated SDR resource for prospecting and follow-up.
- Companies launching into a new market or vertical who need fast, targeted outreach to validate demand.
FAQ
Q: Can you guarantee a specific number of booked meetings? No, and anyone who guarantees an exact number is not being honest. Reply and booking rates depend heavily on your offer, market, and list quality. What I guarantee is correct deliverability setup, verified lists, well-written sequences, and active management to give the campaign its best shot.
Q: Should I use my main company domain for sending? No. Cold outreach should run from separate, dedicated sending domains so that any reputation impact never touches your primary brand domain or your normal business email. I will guide you on setting these up.
Q: Do you provide the email-sending tools and domains, or do I? Typically you purchase the sending domains, mailboxes, and platform subscription under your own account so you retain ownership, and I configure and operate everything inside them. We confirm the exact arrangement during discovery.
Q: How long before meetings start coming in? Warm-up and infrastructure setup take time before high-volume sending is safe, so expect an initial ramp period rather than instant results. Once live, replies typically build over the sending window as follow-ups go out.
Q: Will the emails be personalized or just mass blasts? Sequences use variable-level personalization (name, company, role, and relevant custom lines where in scope) so messages feel individually relevant. True one-by-one hand-written research is available in higher tiers where volume allows.
Q: Is cold email compliant with anti-spam laws? Cold outreach can be done in a compliant way, including honest sender identity, a clear opt-out, and respecting unsubscribe and suppression requests. You are responsible for ensuring outreach to your target regions fits your legal obligations, and I build campaigns to support compliant practice.
Q: What do you need from me to start? Your offer details, your ideal customer profile, access to or budget for sending domains and mailboxes, and a definition of what a qualified meeting looks like for your business.
Q: What happens after the campaign window ends? You receive a final report with results and recommendations. From there we can plan the next batch, expand to new segments, or hand over the running infrastructure and process so your team can continue it.
Reviews★4.7(3)
- @lucas_h★★★★★5
The cold email copy and sequences he wrote actually got replies, and he handled the whole deliverability config so nothing landed in spam.
- @hub7★★★★★4
Solid campaign and the deliverability setup was clearly done right, just took a little longer than I expected to start booking meetings, but they did come in.
- @lunarforge★★★★★5
Set up our domains with the warmup and SPF/DKIM stuff before a single email went out, and inboxing was way better than our last attempt. Ended up with several qualified meetings on the calendar within the first few weeks.