I will optimize your Google Shopping product feed and Performance Max for higher ROAS

I will optimize your Google Shopping product feed and Performance Max campaigns so more of your ad spend turns into profitable sales and your ROAS climbs.

What you get

Most underperforming Shopping and Performance Max accounts are not losing money because of bidding mistakes. They are losing it because the product feed is thin, the titles are weak, the structure is wrong, and Performance Max is allowed to spend wherever it wants with no guardrails. I fix all of that. Here is what is included in a typical engagement:

• A full feed health audit of your Google Merchant Center account: disapprovals, warnings, missing attributes, and policy issues identified and prioritized by revenue impact.
• Rewritten product titles following a front-loaded, keyword-aware structure (brand, product type, key attributes, size/color/material) so your products match high-intent search queries instead of getting buried.
• Optimized product descriptions, product types, and Google product categories so the algorithm understands and classifies your catalog correctly.
• Custom labels (custom_label_0 through 4) built around margin, price tier, seasonality, best-seller status, or clearance, so you can actually segment and control bidding inside Performance Max.
• GTIN, brand, and identifier cleanup to resolve "identifier missing" and "limited performance" flags that quietly suppress impressions.
• A Performance Max restructure: asset groups organized by product theme or margin, listing groups that exclude unprofitable SKUs, and a clear logic for what gets pushed and what gets held back.
• Search theme and audience signal setup to give the algorithm a stronger starting point instead of letting it guess for weeks.
• Asset group creative review: headlines, long headlines, descriptions, image and logo recommendations, and (where relevant) video asset guidance so your asset strength stops being rated "Low."
• A ROAS and budget framework: target ROAS recommendations grounded in your actual margins, plus a plan for separating brand traffic, splitting top performers, and capping waste.
• A written action report and walkthrough explaining every change, why it was made, and what to watch over the following weeks.

Plans

	Basic	Standard	Premium
Feed health audit	Yes	Yes	Yes
Title & description optimization	Up to 50 SKUs	Up to 500 SKUs	Full catalog
Product type & category mapping	Core	Full	Full + hierarchy rebuild
Custom labels for segmentation	Basic	Yes	Advanced (margin-based)
Performance Max restructure	Audit only	1 campaign	Multiple campaigns
Asset group & creative review	—	Yes	Yes + creative copywriting
Search themes & audience signals	—	Yes	Yes
Target ROAS & budget plan	—	Yes	Yes + 30-day roadmap
Written report & walkthrough	Yes	Yes	Yes + live call
Revisions	1	2	Unlimited within scope

How it works

1. You share access and context. I get viewer or editor access to Google Ads and Merchant Center, your store platform (Shopify, WooCommerce, BigCommerce, Magento, or a custom feed), and a quick note on your margins, hero products, and goals.
2. I audit before I touch anything. I review your feed quality, disapprovals, current campaign structure, search term data, and where your spend is actually going. You get a prioritized findings list.
3. I optimize the feed first. Titles, descriptions, types, categories, identifiers, and custom labels. The feed is the foundation; no amount of bidding wizardry fixes a weak feed.
4. I restructure Performance Max. Asset groups, listing group exclusions, search themes, audience signals, and creative assets are rebuilt around your most profitable products.
5. I set the ROAS and budget logic. Targets are tied to your real margins, not vanity numbers, with a plan to scale winners and starve losers.
6. I hand off with documentation. You get a clear report of every change plus guidance on monitoring and next steps. Revisions are included per your plan.

Why choose this

I work on the feed and the campaign together, because they are the same system. Plenty of providers will tweak bids and call it optimization while ignoring the catalog data that decides which auctions you even enter. A well-structured feed gives Performance Max better signals, which means better placements, lower wasted spend, and a higher return on ad spend that holds over time rather than spiking for a week and collapsing.

I am honest about scope. Performance Max is partly a black box, and no one controls it completely. I will not promise a guaranteed ROAS number or overnight transformation. What I will do is remove the structural problems that cap your performance, set up the controls Google actually responds to, and give the algorithm cleaner inputs and clearer guardrails so it can do its job. Results typically take two to four weeks to stabilize as the campaign re-learns.

Who it's for / use cases

• E-commerce stores running Google Shopping or Performance Max that are spending but not seeing profitable returns.
• New advertisers who want a feed and campaign built correctly from the start instead of fixing mistakes later.
• Stores with large catalogs where messy titles and missing attributes are silently throttling impressions.
• Brands stuck at "Low" asset strength or fighting recurring Merchant Center disapprovals.
• DTC and niche retailers who need margin-aware segmentation so high-margin products get the spend.
• Agencies and in-house teams who want a specialist second pass on a feed or Performance Max build.

FAQ

Q: Do you guarantee a specific ROAS? No, and you should be cautious of anyone who does. Performance Max is automated and influenced by your products, pricing, seasonality, and competition. I optimize the inputs and structure that genuinely drive returns, but I cannot promise an exact number.

Q: Which platforms do you support? Shopify, WooCommerce, BigCommerce, Magento, and custom or supplemental feeds. If you use a feed tool like a feed-management app or a spreadsheet feed, that works too.

Q: Will you need access to my accounts? Yes. I need Google Ads and Google Merchant Center access, plus a way to update your feed (store admin or feed-tool access). I follow least-privilege access and you can revoke it anytime.

Q: How long does it take? The feed and campaign work is usually delivered within a few days to a week depending on catalog size and plan. Allow two to four weeks afterward for Performance Max to re-stabilize and show the impact.

Q: Can you fix my product disapprovals? I diagnose and resolve feed-side disapprovals (titles, attributes, identifiers, policy formatting). Some disapprovals stem from website or policy issues I will flag with clear remediation steps, though a few require changes on your end.

Q: My catalog is huge. Can you still help? Yes. For large catalogs I optimize via feed rules and supplemental feeds and prioritize by revenue and margin, so the products that matter most are handled first. The Premium plan is built for full-catalog work.

Q: Do you manage the campaign on an ongoing basis? This service is a focused optimization and restructure rather than indefinite management. I am happy to discuss ongoing support separately if you want continued monitoring after the initial work.

Q: What do you need from me to start? Account access, a short note on your margins and best-selling products, and your goals. The more context you give on your business, the sharper the optimization.