I will set up an AI cold outreach and lead enrichment system with Clay and Instantly

I will set up an AI cold outreach and lead enrichment system that finds your ideal buyers, enriches them with verified data, and sends personalized emails on autopilot using Clay and Instantly.

What you get

I build the full pipeline that turns a rough idea of "who I want to sell to" into a running, deliverable outreach engine. Concretely, you receive:

• A Clay workspace configured end to end: a sourcing table, enrichment waterfalls, and a clean export that feeds your sending tool. Tables are documented so you can read every column and understand what it does.
• Lead sourcing pulled to your exact ICP (Ideal Customer Profile) — by industry, headcount, geography, job title, tech stack, hiring signals, or other filters you care about. I help you define the ICP if it is still fuzzy.
• Enrichment waterfalls that find work emails, validate them, and pull firmographic + personal data (company, role, seniority, LinkedIn, recent activity, funding, headcount). Waterfalls try multiple providers in sequence so you stop paying for one source that only fills half your list.
• Email verification built into the flow so invalid and risky addresses are filtered out before they ever hit a send — this is the single biggest protector of your sender reputation.
• AI-personalized copy variables generated in Clay (e.g. a custom first line or relevance hook per lead) using your prompt and tone, so each email reads like it was written for one person, not blasted to ten thousand.
• An Instantly setup: sending accounts connected, campaigns built, sequences and follow-ups loaded, sending schedule and daily limits configured, and your enriched leads mapped to the right merge fields.
• Deliverability foundations: guidance and configuration support for SPF, DKIM, DMARC, custom tracking domain, inbox warmup, and sensible per-inbox volume so you land in the primary inbox, not spam.
• A short Loom walkthrough plus a written runbook so you (or your VA) can launch new campaigns, refresh leads, and read the numbers without me.

This is a hands-on build and configuration service. I am not selling you a leads list or a one-click template — I am wiring up a system inside your own Clay and Instantly accounts that you fully own and keep.

Plans

Feature	Basic	Standard	Premium
ICP definition session	✓	✓	✓
Clay sourcing table	1	Up to 3	Multi-segment
Enrichment waterfalls	Core (email + firmographic)	Extended (multi-provider)	Full custom + signals
Email verification	✓	✓	✓
AI personalization variable	1	Up to 3	Advanced multi-variable
Instantly campaign setup	1 campaign	Up to 2 campaigns	Up to 4 campaigns
Follow-up sequence steps	2	4	Custom
Deliverability config (SPF/DKIM/DMARC/warmup)	Guidance	Hands-on setup	Hands-on + monitoring plan
Loom walkthrough + runbook	✓	✓	✓
Post-delivery support	3 days	7 days	14 days

How it works

1. Kickoff & ICP. We start with a short questionnaire and a call (or async messages) to nail down exactly who you sell to, your offer, and what a "good lead" looks like. If your ICP is loose, I help sharpen it — vague targeting is the number one reason outreach fails.
2. Account access. You provision Clay and Instantly accounts (I send a checklist) and connect your sending mailboxes. I work inside your accounts so nothing is locked to me.
3. Sourcing. I build the Clay table and pull leads matching your ICP, then de-duplicate and sanity-check the list.
4. Enrichment. I configure waterfalls to find and verify emails and append the data points your copy and filtering need. Invalid contacts are dropped here.
5. Personalization. I write the Clay prompt(s) that generate your custom email variables, then test them across a sample so the output reads naturally before scaling.
6. Campaign build. I set up your Instantly campaign(s), load the sequence and follow-ups, map merge fields, and configure schedule, limits, and warmup.
7. Test & handoff. We run a small test batch, review deliverability and replies, adjust, and then I hand over the Loom plus runbook so you can run it ongoing.

Why choose this

Most "outreach setups" fall over for one of three reasons: bad targeting, bad data, or bad deliverability. I treat all three as part of the job, not optional extras. The enrichment waterfalls mean you are not paying for one provider that only finds half your emails, the built-in verification protects your domain reputation, and the deliverability work keeps you out of spam folders where even perfect copy gets zero replies. You end up owning a documented, repeatable system inside your own tools — not renting a black box.

Who it's for / use cases

• B2B founders & solo operators who want a predictable pipeline without hiring an SDR.
• Agencies & consultants booking discovery calls with a defined niche.
• SaaS & service businesses launching into a new segment or geography.
• Recruiters & staffing reaching hiring managers or candidates at scale.
• Sales teams that have Clay and Instantly but lack the time or know-how to wire them together correctly.

FAQ

Q: Do I need my own Clay and Instantly accounts? Yes. This is a setup-in-your-accounts service so you own everything and there is no dependency on me afterward. I send a clear checklist of what to provision, and I can advise on which plan tiers fit your volume.

Q: Are the leads and enrichment credits included? No. Sourcing, enrichment, and email-finding consume credits inside your own Clay and provider accounts, and sending runs on your Instantly plan. I optimize the waterfalls to use those credits efficiently, but the credits and subscriptions are yours.

Q: Can you guarantee replies or booked meetings? No honest freelancer can guarantee replies — they depend on your offer, market, and timing. What I guarantee is a correctly built, deliverable system with clean data and sound deliverability so your offer actually gets seen. Reply rate is then driven by your messaging, which I help you sharpen.

Q: Will my emails land in spam? That is exactly what the deliverability work prevents. I help configure SPF, DKIM, DMARC, a custom tracking domain, inbox warmup, and conservative sending limits. No one can promise 100% inbox placement, but these are the foundations that keep you out of spam.

Q: How many leads will the system handle? The build scales to thousands of leads. Your actual throughput depends on how many sending mailboxes you warm up and your daily limits, which we set together based on your goals and risk tolerance.

Q: What do you need from me to start? Your offer details, a rough idea of your target customer, and access to the Clay and Instantly accounts once we kick off. The clearer your ICP and offer, the faster and stronger the result.

Q: Can you also write the email copy? I provide the personalization variables and sequence structure, and I will give you strong starting copy and feedback on yours. Deep copywriting (full multi-touch messaging from scratch) can be scoped as part of the Premium plan or added on — just ask before you order.

Q: What happens after delivery? You get a Loom walkthrough, a written runbook, and a support window (length depends on your plan) to ask questions, fix snags, and tune the campaign as your first replies come in.