I will research and write an authoritative B2B white paper or industry report
About this gig
I will research and write an authoritative B2B white paper or industry report that earns reader trust, generates qualified leads, and positions your brand as a category expert.
What you get
- A fully researched, professionally written B2B white paper or industry report, delivered as a polished, ready-to-publish document (typically 2,000-6,000 words depending on the plan and scope you choose).
- Original desk research drawing on credible sources: industry reports, academic and government data, vendor documentation, analyst commentary, and reputable trade publications, with every key claim attributed.
- A clear, defensible thesis or point of view, not just a summary of what is already out there. Your paper makes an argument and supports it.
- A logical structure: executive summary, problem framing, evidence and analysis, implications, and a practical conclusion or recommendations section.
- Properly cited references with inline attribution and a formatted source list, so your claims hold up to scrutiny from technical and procurement audiences.
- Suggested data points to visualize (charts, tables, callout statistics) with notes on what each visual should show, so your designer can build them quickly.
- A pull-quote and key-takeaways box for skimmers, plus suggested section subheads optimized for readability.
- A clean handoff in your preferred editable format (Google Doc, Word, or Markdown), formatted with consistent headings and styles.
- One or more rounds of revisions (see Plans) so the final wording, tone, and emphasis match your brand and goals.
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Document type | Short white paper / brief report | Full white paper or industry report | In-depth flagship report |
| Approx. length | Up to ~2,000 words | Up to ~4,000 words | Up to ~6,000+ words |
| Desk research depth | Focused, single-angle | Multi-source, cross-referenced | Deep, with original synthesis & framework |
| Executive summary | Included | Included | Included + key findings page |
| Citations & source list | Included | Included | Included, expanded |
| Data-visual suggestions | 2 | 5 | 8+ with annotations |
| Custom framework / model | — | Optional | Included |
| SEO / abstract for gated landing page | — | Included | Included |
| Revision rounds | 1 | 2 | 3 |
| Outline approval before writing | Included | Included | Included |
How it works
- Discovery and brief. You share your topic, target audience, business goal (lead gen, thought leadership, sales enablement), any internal data or prior content, and examples of papers whose tone you admire. If you do not have a brief, I will guide you through a short questionnaire to build one.
- Scoping and angle. I propose a working thesis and the specific angle that will make the paper distinctive rather than generic. We align on the core argument before any research begins.
- Research. I gather and vet sources, capture the most relevant data and quotes, and identify gaps or counterarguments your paper should address. Weak or unverifiable claims get flagged or cut.
- Outline for approval. You receive a detailed, section-by-section outline with the intended argument flow and the evidence that will support each section. You approve or adjust before I write a full draft, which keeps revisions efficient.
- Drafting. I write the full paper in clear, confident B2B prose, with citations embedded, takeaways highlighted, and visual suggestions noted in-line.
- Revision. You review and send consolidated feedback. I revise within the included rounds for your plan, tightening the argument, tone, and structure.
- Final handoff. You receive the finished document in your chosen editable format, ready for design, gating, and distribution.
Why choose this
Most B2B white papers fail because they read like padded blog posts or thinly veiled sales decks. Buyers can tell, and they stop reading. I write papers that respect the reader's intelligence: a genuine argument, honest evidence, and a clear payoff. The research is real and traceable, the structure serves the skimmer and the deep reader alike, and the tone is authoritative without being stiff or jargon-heavy.
I treat this as a collaboration, not a content mill order. The outline-approval step means you see the thinking before the prose, so the final draft rarely surprises you and revisions stay focused on polish rather than rescue. I write in clear English with an eye for how technical buyers, executives, and procurement teams each read a document differently, and I structure the paper so each of them finds what they need.
You also get a deliverable that is built to work downstream. Suggested data visuals make design faster. Takeaway boxes and pull quotes give your social and email teams ready-made assets. The optional abstract and SEO-aware framing help your gated landing page actually get found and convert.
Who it's for / use cases
- Marketing and demand-gen teams who need a gated lead magnet that attracts and qualifies serious buyers.
- Founders and executives building a thought-leadership presence in a competitive category.
- Product marketing translating a complex product or platform into a credible point of view about the market it serves.
- Agencies that need a reliable subject-aware writer to deliver a polished paper for a client under deadline.
- Analysts and consultancies packaging proprietary insight or survey data into a publishable industry report.
- Sales enablement needing an authoritative asset reps can share to advance deals and build trust with technical stakeholders.
Common formats include market-landscape reports, "state of the industry" annual reports, problem/solution thought-leadership papers, research-backed trend analyses, and buyer's-guide-style explainers that establish expertise without hard-selling.
FAQ
Q: Do you research the topic, or do I need to supply all the material? I do the desk research as part of the service. You are welcome to share internal data, surveys, or prior content to strengthen the paper, but you do not need to hand me sources. I find, vet, and cite credible ones.
Q: How do you handle citations and accuracy? Every substantive claim is attributed to a credible source with inline attribution and a formatted reference list. If a claim cannot be supported by a reputable source, I flag it or cut it rather than present it as fact.
Q: Can you write about a highly technical or niche industry? Yes. I write across technical and specialized B2B sectors by researching thoroughly and asking you targeted questions to fill expertise gaps. For deeply proprietary subjects, a short call or access to a subject expert on your side produces the strongest result.
Q: Will the paper be original and free of plagiarism? Yes. Every paper is written from scratch for your brief. Research informs the argument, but the writing, synthesis, and point of view are original to your project.
Q: Do you design the final PDF and charts? This service delivers the written, structured document plus annotated suggestions for each visual. I do not produce the final designed PDF or build the charts, but the handoff is formatted so your designer can execute quickly. Mention it up front if you need design coordinated separately.
Q: What do you need from me to start? Your topic, target audience, and the business goal for the paper. Anything else, such as brand voice notes, internal data, or reference examples, helps but is optional. If you are unsure, I will send a short brief questionnaire.
Q: How many revisions are included? It depends on your plan: one round for Basic, two for Standard, and three for Premium. Because you approve the outline before I draft, the included rounds are typically more than enough to reach a final you are happy with.
Q: Who owns the finished paper? You do. On final delivery, full rights to the completed document transfer to you to publish, gate, adapt, and distribute as you see fit.
Reviews★4.7(3)
- @lunarforge★★★★★5
The white paper he delivered on our supply-chain software niche was genuinely authoritative, with cited industry stats and a clean executive summary our sales team is already using in pitches.
- @ria_q★★★★★4
Solid industry report and the writing reads professionally. I had to ask for one round of revisions to tighten the conclusion, but he handled it without any fuss.
- @thedesignhub★★★★★5
Really impressed by the depth of research that went into the report, and he organized it into clear sections with charts referenced throughout. Will absolutely come back for the next one.