I will write and distribute a professional press release for your launch
About this gig
I will write and distribute a professional press release that turns your launch into news journalists, bloggers, and your own audience can actually use. You hand me the facts; I hand you a polished, ready-to-publish announcement plus targeted distribution.
What you get
A press release is only as good as the writing and the reach behind it, so this service covers both halves. Here is exactly what lands in your inbox:
- A fully written press release (typically 350-550 words) in clean AP-style structure: compelling headline, optional subhead, dateline, strong lead paragraph, supporting body, and a standard boilerplate "About [Company]" section.
- A headline and subhead crafted to survive an editor's skim and a crowded inbox, not just to sound impressive.
- An approved, on-the-record quote from you or a named spokesperson, shaped from your raw notes so it reads like a real human said it.
- Boilerplate "About" paragraph you can reuse on every future release.
- A suggested distribution angle so the announcement is framed as a story, not an ad.
- Distribution of the finished release to a relevant set of outlets, journalists, and/or newswire and online channels appropriate to your sector and tier (scope scales with your plan, see below).
- A plain-text and formatted (DOCX/Google Doc) copy of the final release for your own site, blog, and email list.
- One round of polish so wording, tone, and facts are exactly right before anything goes out.
I write in clear, publication-ready English and keep the focus on what's genuinely newsworthy about your launch: the problem you solve, what's new, why now, and who it's for.
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Custom-written press release | Yes | Yes | Yes |
| Word count | Up to ~350 words | Up to ~450 words | Up to ~550 words |
| Headline + subhead | Yes | Yes | Yes |
| Crafted on-the-record quote | 1 | 1 | 2 |
| Boilerplate "About" section | Yes | Yes | Yes |
| SEO keyword optimization | — | Yes | Yes |
| Distribution reach | Core outlet/channel list | Expanded outlet + journalist list | Broad outlet + newswire/online channel distribution |
| Suggested media angle | — | Yes | Yes |
| Revision rounds | 1 | 2 | 3 |
| Delivery formats (TXT + DOCX) | Yes | Yes | Yes |
Every tier includes the full writing and distribution workflow. Higher tiers add length, sharper SEO, an extra quote, more revisions, and wider distribution.
How it works
- You order and share the basics. Send me your launch details: what you're announcing, the date, key facts, target audience, your website, logo or brand name, and any existing quotes or links. A short brief is enough; I'll ask focused follow-up questions if anything's missing.
- I find the angle. I identify the genuinely newsworthy hook in your launch and frame the announcement so it reads like a story an editor would run, not a paid plug.
- I write the release. You receive the full draft: headline, subhead, dateline, lead, body, quote, and boilerplate, formatted and ready to publish.
- We refine it together. You review and request changes; I revise within your plan's revision rounds until the facts, tone, and wording are right.
- I distribute the approved release. Once you sign off, I send it out to the outlets, journalists, and/or online channels matched to your industry and chosen tier.
- You get your final files. I deliver the final TXT and DOCX/Google Doc versions for your own website, blog, newsletter, and social channels.
Why choose this
Most founders can list their features but can't make them sound like news, and most "cheap PR blasts" send generic copy nobody opens. This service combines both skills: writing that an editor will actually read, and distribution aimed at relevant contacts rather than a random spray.
I write to publication standard in proper press-release format, so you don't have to reverse-engineer AP style from blog posts. I frame your launch around a real hook, keep the language tight and credible, and weave in the search terms your audience uses without stuffing keywords. Communication is direct and quick, revisions are built in, and you keep clean reusable assets (boilerplate, quote, formatted files) long after this order is closed.
To be honest about scope: a press release earns you attention and a professional, distributable announcement. It does not guarantee that any specific publication runs a story, and no ethical PR service can promise that. What I guarantee is sharp writing, the right framing, and genuine distribution to relevant channels.
Who it's for / use cases
- Startups and SaaS founders announcing a product launch, beta, or public release.
- Small businesses opening a new location, store, or service line.
- App and game developers shipping a new title or major update.
- E-commerce brands introducing a flagship product or collection.
- Nonprofits and creators publicizing a campaign, event, fundraiser, or milestone.
- Funded companies announcing a raise, partnership, award, or rebrand.
- Authors and course creators launching a book, program, or platform.
If you have something genuinely new to tell the world and want it written and circulated properly, this is built for you.
FAQ
Q: Do you guarantee my release gets published in major media? No, and you should be wary of anyone who promises that. Editorial coverage is always at the publication's discretion. I guarantee professional writing, strong framing, and real distribution to relevant outlets and channels for your tier.
Q: What information do you need from me to start? Your announcement details, launch date, key facts, target audience, website, brand name, and any quotes or links you want included. A short brief is plenty; I'll ask follow-up questions if something's missing.
Q: Can you write the quote for me? Yes. Give me the gist of what you want to say or your spokesperson's name and role, and I'll craft a polished, on-the-record quote for your approval. Nothing goes out attributed to you without your sign-off.
Q: How does the distribution part work? After you approve the final release, I send it to a set of outlets, journalists, and/or online and newswire channels matched to your industry and chosen plan. Reach scales with your tier as shown in the Plans table.
Q: How many revisions do I get? It depends on your plan: one round on Basic, two on Standard, three on Premium. Each round lets you adjust wording, tone, and facts before the release is distributed.
Q: What format will I receive the final release in? You get the finished release in plain text (ready to paste anywhere) and a formatted DOCX or Google Doc, so you can publish it on your own site, blog, newsletter, and social channels.
Q: Can you optimize the release for search? Yes, on Standard and Premium I weave your target keywords naturally into the headline and body so the announcement is more discoverable online, without keyword stuffing that hurts readability.
Q: How long does it take? I send the first draft promptly after receiving your complete brief, then we move through revisions at your pace. Distribution happens once you approve the final version, so the overall timeline depends largely on how quickly you review and sign off.
Reviews★4.5(8)
- @ivy2019★★★★★4
Good quality release and the distribution worked as promised. I just wished I'd gotten a quick report of where it was published, but overall happy.
- @irisi★★★★★5
Honestly better than I expected. The writing was polished, no fluff, and he handled the whole distribution side without me having to do anything.
- @pixelcraft★★★★★5
Really happy with how the announcement read. He nailed the tone for our brand and the distribution part saved me so much time.
- @mayaj★★★★★5
Wrote a sharp, newsworthy release for our store opening and sent it out across his media network. I saw it show up on a couple of sites the next day.
- @hana99★★★★★5
He turned our messy notes into a tight, professional press release and pushed it out to the press. Smooth process from start to finish.
- @themakers★★★★★5
The press release he wrote for our app launch was clean and professional, and he actually got it picked up on a few news sites like he said he would.
- @mayae★★★★★3
The writing itself was decent and the release did get distributed, but it felt a bit generic and I had to ask for a rewrite to make it sound like us.
- @jackq★★★★★4
Solid press release and it went out to a decent list of outlets. Took a little back and forth to get the headline right, but the final version was great.