I will write Google and Meta ad copy with headlines and variations that convert

I write conversion-focused Google and Meta ad copy: scroll-stopping headlines, persuasive primary text, and structured variations built to lower your cost per click and lift your conversion rate.

If your ads are getting impressions but not clicks, or clicks but not conversions, the problem is almost always the copy. I write ad copy that does one job well: it gets the right person to stop, read, and act. Every line is written for a specific platform, a specific audience, and a specific action you want them to take, then split into testable variations so you can find your winner faster instead of guessing.

What you get

• Platform-native ad copy written specifically for Google Ads (Search/Performance Max) and/or Meta Ads (Facebook and Instagram feed, Stories, Reels) — not generic copy pasted across both.
• Multiple headline variations per ad. For Google Search, that means responsive search ad assets (up to 15 headlines and 4 descriptions per ad group, written to character limits). For Meta, that means multiple primary text, headline, and description options.
• Distinct angles, not reworded duplicates. Each variation tests a different hook — pain point, benefit, social proof, urgency, curiosity, or offer-led — so your A/B tests actually tell you something.
• A clear call to action matched to your funnel stage (cold awareness vs. warm retargeting vs. bottom-funnel purchase).
• Character-count compliance so nothing gets truncated or rejected. Every asset fits Google and Meta limits exactly.
• A short rationale document explaining the angle behind each variation and what to test first, so you (or your media buyer) know how to read the results.
• Organized delivery in a clean Google Doc or spreadsheet, copy-paste ready and labeled by campaign, ad set/ad group, and variation.

This is a copywriting service: I write the words. I don't manage your ad account, set bids, or upload creative for you — though I'll tell you exactly where each line goes.

Plans

Feature	Basic	Standard	Premium
Platform	Google or Meta	Google or Meta	Google and Meta
Ad concepts / angles	1	3	5+
Headline variations	Up to 5	Up to 10	Up to 15
Primary text / descriptions	1 set	3 sets	Full asset set
Call-to-action options	Included	Included	Included
Audience-tailored hooks	1 audience	Up to 2 audiences	Up to 3 audiences
Rationale / testing notes	—	Included	Included
Competitor angle review	—	—	Included
Revisions	1	2	3
Delivery format	Doc	Doc + sheet	Doc + sheet, campaign-mapped

How it works

1. You share the brief. Tell me your product or service, the offer, the platform(s), your target audience, the action you want (purchase, lead, install, sign-up), and a link to your landing page or site.
2. I review what you have. I look at your offer, landing page, and any existing ads or analytics you can share, plus a quick scan of how competitors are positioning in your space.
3. I draft the angles. I map out the distinct hooks worth testing for your audience and funnel stage, then write headlines and body copy against each one, to spec and within character limits.
4. I deliver organized, ready-to-use copy. You get every variation labeled and structured, with notes on which to test first and why.
5. We refine. You send feedback in one consolidated round (per your plan's revision count) and I tighten wording, swap angles, or adjust tone until it's right.

Why choose this

I write copy as a marketer, not a poet. The goal is never "clever" — it's clarity, relevance, and a reason to click. I work to the platforms' actual rules: Google rewards keyword-relevant, benefit-led assets that feed its responsive ad system; Meta rewards thumb-stopping hooks in the first line before the "See more" cutoff. Generic copy ignores both. I also build for testing from the start, because the fastest way to a profitable ad isn't one perfect line — it's a smart set of variations that lets the platform and your data find the winner. You get copy that's specific to your offer, compliant with character limits, and structured so your next test is obvious.

Who it's for / use cases

• E-commerce brands launching or scaling product campaigns and needing fresh creative to beat ad fatigue.
• Local and service businesses running Google Search ads who want higher-quality clicks and better Quality Scores.
• SaaS and app marketers driving sign-ups or installs across Meta and Google.
• Lead-gen businesses (agencies, coaches, B2B) needing copy that filters for qualified leads, not just cheap clicks.
• Media buyers and agencies who handle the account but want a copywriter to feed them tested variations.
• Founders doing their own ads who need a strong, structured starting point instead of a blank ad editor.

FAQ

Q: Do you write for both Google and Meta? Yes. Basic and Standard cover one platform of your choice; Premium covers both, with copy tailored to each platform's format and audience behavior rather than reused across them.

Q: Will the copy fit the character limits? Always. I write every headline and description to Google's and Meta's exact limits so nothing gets truncated, cut at "See more," or disapproved for length.

Q: Do you run or manage the ad campaigns? No — this is a copywriting service. I deliver ready-to-use copy and tell you exactly where each asset goes, but I don't log into your account, set budgets, manage bids, or upload the ads.

Q: Can you write copy if I don't have a landing page yet? I can, but it works best with one. The ad and the page need to make the same promise, so if you have a page (or even a draft), share it. If not, tell me the offer and destination and I'll write to that.

Q: How are the variations different from each other? Each variation tests a different angle — a pain point, a core benefit, social proof, urgency, curiosity, or the offer itself — so your A/B tests compare real alternatives, not lightly reworded duplicates.

Q: What do you need from me to start? Your product or offer, the platform(s), your target audience, the action you want users to take, and a link to your site or landing page. The more context on your customer and past results, the sharper the copy.

Q: Do you provide images or video for the ads? No — I write the words: headlines, primary text, descriptions, and calls to action. I can suggest what the visual should communicate to support the copy, but I don't produce creative assets.

Q: How many revisions do I get? It depends on your plan — one round on Basic, two on Standard, and three on Premium. Send your feedback consolidated in a single message per round and I'll turn it around quickly.