I will manage monthly short-form video content for your restaurant
About this gig
Done-for-you short-form video content for restaurants — monthly TikTok, Reels and YouTube Shorts that fill tables, posted on a reliable schedule so you never go dark.
Running a restaurant means open-to-close on the floor, not staring at a phone trying to figure out what to post. This monthly short-form video management service handles your TikTok, Instagram Reels, and YouTube Shorts end to end so your kitchen keeps cooking and your feed keeps working. You hand over a few clips from your phone (or I work from footage we plan together), and you get back a steady stream of edited, captioned, on-brand videos designed to drive reservations, walk-ins, and orders.
What you get
- A fixed number of fully edited short-form videos every month (vertical 9:16), formatted for TikTok, Instagram Reels, and YouTube Shorts
- A simple monthly content calendar mapped to your service days, specials, and slow nights you actually want to fill
- Trending-audio selection and on-trend pacing so the algorithm gives your dishes a fair shot at reach
- Hook-first editing: the first 1-2 seconds are built to stop the scroll, because that is where short-form lives or dies
- Burned-in captions and on-screen text (most viewers watch muted) plus clean, legible food-friendly color
- SEO-aware captions, location tags, and hashtag sets tuned to your city and cuisine so local diners actually find you
- Dish call-outs, price/availability text, and clear calls to action ("book a table," "order online," "walk-ins welcome")
- Light sound design, b-roll trims, and pacing cuts that make a phone clip look intentional
- Posting/scheduling support (or ready-to-post exports with captions if you prefer to hit publish yourself)
- A short monthly recap of what performed, what to shoot more of, and what to retire
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Edited short-form videos / month | Starter volume | Growth volume | High-cadence volume |
| Platforms covered | 1 (TikTok or Reels) | 2 platforms | TikTok + Reels + Shorts |
| Monthly content calendar | Simple | Themed | Themed + campaign planning |
| Trending audio + hook editing | Included | Included | Included |
| Captions, on-screen text, hashtags | Included | Included | Included |
| SEO + local discovery optimization | Basic | Enhanced | Full local-SEO targeting |
| Scheduling / posting support | Exports only | Scheduling | Full posting + community-reply prompts |
| Shot list / filming guidance | — | Included | Included + monthly shoot plan |
| Performance recap | — | Monthly | Monthly + strategy call |
| Revisions per video | Limited | Comfortable | Priority |
How it works
- Kickoff call (15-20 min). We cover your concept, cuisine, average ticket, target diner, the nights you most want to fill, and any house rules (no faces of staff, dietary notes, brand colors, etc.).
- Monthly plan. I send a content calendar with themes — signature dishes, behind-the-pass moments, daily specials, owner story, customer reactions — mapped to your real promotions.
- You capture raw clips. I give you a dead-simple shot list (angles, lighting, length) so anyone on staff can film 30-60 seconds on a phone. No crew required. If you already have footage, even better.
- I edit + optimize. Each clip is cut to a hook, captioned, scored with trending audio, color-corrected for appetizing food, and written up with an SEO-aware caption, hashtags, and location tag.
- You review. You get a preview link, request revisions within the plan, and approve.
- Publish + report. Videos go out on schedule (by me or by you), and at month's end you get a plain-English recap with next steps.
Why choose this
Short-form video is the single highest-leverage marketing channel a restaurant has right now, and it is also the easiest to neglect when you are slammed. A frozen, abandoned account quietly signals "closed" to anyone who checks before deciding where to eat. This service exists to keep that from happening: consistent output, restaurant-specific storytelling, and editing that understands food reads differently on camera than it does on a plate.
I focus only on hospitality, so I am not guessing at what works. I know that the sizzle of a flat-top, a cheese pull, a cocktail pour, and a packed Friday room are your highest-performing assets — and that the goal of every video is a butt in a seat, not a vanity view count. Honest scope: I cannot promise a specific number of viral videos or guaranteed reservations; algorithms and markets vary. What I can promise is professional, consistent, on-strategy content delivered on time, every month, plus the discipline to keep iterating toward what your audience responds to.
Who it is for / use cases
Built for independent restaurants, cafes, bistros, food trucks, ghost kitchens, bars, breweries, coffee shops, bakeries, and small multi-location groups that know they should be on TikTok and Reels but cannot keep up.
- A new restaurant launching and needing buzz before and after opening night
- An established spot whose social went quiet and needs a reliable monthly heartbeat again
- A daily-specials or happy-hour business that needs fresh promo videos every week
- A food truck driving foot traffic to changing locations
- A brunch or date-night venue trying to own its city's "where to eat" searches
- A bar or brewery pushing events, new taps, and seasonal menus
FAQ
Q: Do I have to be on camera? No. Plenty of top-performing restaurant content is food, hands, prep, and atmosphere only. If you or your staff do want to appear, great — we will use it. Your call, every time.
Q: How do I get you the footage? You film short clips on a phone using the simple shot list I provide, then upload them to a shared folder or send them over. No professional camera, mic, or crew needed. If you already shoot footage, we just organize it.
Q: What if I don't have time to film? I keep the shot list to quick, batchable moments you can grab during normal service — often a single 20-minute filming session covers a week or more. We can also plan a periodic shoot day if you prefer to capture in bulk.
Q: Which platforms do you cover? TikTok, Instagram Reels, and YouTube Shorts, depending on your plan. The same vertical edits are optimized and cross-posted so one shoot fuels multiple channels.
Q: Will this actually bring in customers? The goal of every video is reservations, walk-ins, and orders, and content is written with clear local calls to action. That said, I won't promise specific numbers or "viral" results — markets and algorithms vary. I will promise consistent, strategic, well-made content and ongoing optimization toward what works for your venue.
Q: Can you post for me, or do I publish? Either. Premium and Standard include scheduling/posting support; you can also choose to receive ready-to-post exports with captions and publish on your own schedule.
Q: Do you write the captions and hashtags too? Yes. Every video ships with an SEO-aware caption, a tuned hashtag set, and a location tag aimed at local diners searching your city and cuisine.
Q: Can I change directions month to month? Absolutely. The monthly calendar is built around your current specials, events, and seasons, so we adjust themes whenever your menu or priorities shift.
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