I will run and optimize your Google and Meta ad campaigns

I will run and optimize your Google and Meta ad campaigns as a hands-on monthly retainer — building, launching, and continuously tuning paid search and social ads so your budget buys more leads and sales, not wasted clicks.

If you are spending on Google Ads or Meta (Facebook and Instagram) and the numbers feel like a black box, this service hands the day-to-day work to someone who lives in those dashboards. I take ownership of the campaigns, watch them weekly, and make the unglamorous adjustments — bid changes, negative keywords, audience swaps, creative rotation — that quietly compound into a lower cost per result over time.

What you get

• Full management of your Google Ads and/or Meta Ads accounts — Search, Performance Max, Display, and Shopping on Google; Advantage+, conversions, traffic, and retargeting on Meta.
• Account audit and rebuild plan at the start, documenting what is leaking budget and what I will change first.
• Campaign structure built or restructured around your actual products, services, and margins — clean campaign and ad-set naming, sensible budgets, and goal-aligned bidding.
• Keyword and audience research — search terms, match types, and a growing negative-keyword list on Google; interest, lookalike, and custom audiences on Meta.
• Ad copy and creative direction — I write the headlines, descriptions, and primary text, and give you a clear shot list or brief for any images and video you supply.
• Conversion tracking verification — I check that your pixel, Google tag, and conversion actions actually fire, so the platforms optimize toward real outcomes and your reporting is trustworthy.
• Weekly optimization passes — bid and budget adjustments, search-term mining, audience and placement pruning, and creative rotation based on what the data shows.
• A plain-English performance report each cycle: spend, clicks, cost per click, conversions, cost per result, and what I changed and why.
• A direct line to me for questions, new promotions, seasonal pushes, and quick course corrections.

This is ongoing management, not a one-time setup. The value lives in the repeated tuning, not a single launch.

Plans

Feature	Basic	Standard	Premium
Platforms managed	One platform (Google or Meta)	One platform, deeper build	Both Google and Meta
Campaign types	Core Search or core Meta objective	Search + one secondary type (PMax / Advantage+ / retargeting)	Full mix across both platforms
Account audit & rebuild plan	✓	✓	✓
Keyword / audience research	Standard	Expanded	Comprehensive, cross-platform
Ad copy written	Core ad sets	Expanded variations	A/B copy testing across campaigns
Conversion tracking check	✓	✓	✓ + funnel review
Optimization cadence	Weekly	Weekly + mid-week checks	Near-daily monitoring
Reporting	Monthly summary	Bi-weekly report	Detailed report + strategy call
Retargeting setup	—	✓	✓ advanced (multi-stage)
Revisions to strategy	Limited	Generous	Continuous

Ad spend is paid by you directly to Google and Meta and is separate from management; you keep full ownership of your accounts.

How it works

1. You place your order and share access to your Google Ads and/or Meta Business accounts (or I guide you through creating them), plus your goals, target locations, and budget.
2. I audit the current state — existing campaigns, tracking, and historical results — and send you a short rebuild plan describing the first round of changes.
3. We align on targeting and offers — who you want to reach, what you are selling, and what a "win" looks like (a lead, a call, a purchase).
4. I build or restructure the campaigns — structure, keywords or audiences, bidding, and ad copy — and confirm conversion tracking is firing correctly before anything goes live.
5. Campaigns launch and enter a learning window while the platforms gather data.
6. I optimize on a recurring cadence — trimming waste, scaling what works, testing new copy and audiences, and adjusting bids and budgets.
7. You receive regular reports and we adjust direction together as results, seasons, and promotions change.

Why choose this

• One person owns it end to end. No account-manager handoffs — the person who builds your campaigns is the person tuning them every week.
• Optimization is the product. Plenty of providers set up ads and disappear. The recurring retainer exists precisely so someone keeps cutting waste and chasing a lower cost per result.
• Tracking-first. If conversions are not measured correctly, every optimization is guesswork. I verify tracking before spending picks up, not after.
• You keep everything. Your accounts, your data, your audiences. If we ever part ways, nothing walks out the door with me.
• Honest reporting in plain language — no vanity metrics dressed up to look like wins; just spend in, results out, and what changed.

Who it's for / use cases

• Local service businesses — plumbers, clinics, law firms, contractors — who want Google Search calls and form fills from their service area.
• E-commerce stores running Meta Advantage+ and Google Shopping/PMax that need someone to manage feeds, audiences, and creative rotation.
• SaaS and lead-gen companies wanting a steady, measurable flow of demo requests and sign-ups.
• Busy owners and marketing managers who have a budget and an offer but no time to live inside Ads Manager.
• Brands already spending but suspicious that too much is going to wasted clicks and broad, untargeted reach.

FAQ

Q: Do you handle both Google Ads and Meta Ads, or just one? Both. The Basic and Standard plans focus on a single platform, while Premium covers Google and Meta together so your search and social efforts reinforce each other.

Q: Is my ad spend included? No. You pay Google and Meta directly for ad spend, and you keep full control of those budgets. This service covers the strategy, building, and ongoing optimization work.

Q: Do I keep ownership of my accounts? Yes, always. I work inside your accounts with delegated access. You own the campaigns, the data, and the audiences from day one.

Q: How soon will I see results? Campaigns usually need a short learning window after launch while the platforms gather conversion data. Early signals appear within the first weeks; meaningful cost-per-result improvements come from the repeated weekly optimization over the following cycles.

Q: What do you need from me to start? Access to your Google Ads and/or Meta Business accounts, your goals and target locations, your budget, and any existing creative or product info. If you do not have accounts yet, I will walk you through setting them up.

Q: Do you write the ad copy and create the images? I write all ad copy — headlines, descriptions, and primary text — and provide clear creative direction and briefs. I work with images and video you supply; I do not shoot photography or produce video footage myself.

Q: Is this a one-time setup or ongoing? Ongoing. This is a recurring management retainer. The real gains come from continuous tuning — negative keywords, bid and budget shifts, audience pruning, and creative testing — not a single launch.

Q: Can I pause or change direction during the month? Yes. You have a direct line to me for new promotions, seasonal pushes, budget changes, or quick course corrections, and we adjust strategy together as your business needs shift.