I will do competitor SEO gap analysis and a 6 month content strategy roadmap
About this gig
Stop guessing which keywords your competitors rank for. I will run a deep competitor SEO gap analysis and hand you a prioritized 6-month content strategy roadmap.
Most content calendars are built on hunches. This one is built on evidence: I reverse-engineer the search visibility of the competitors who are already winning your market, isolate the exact keywords and topics they rank for that you do not, and turn those gaps into a month-by-month publishing plan you can actually execute. The result is a clear, defensible answer to the question every content team struggles with — "what should we write next, and why?"
What you get
- A competitor SEO gap analysis comparing your domain against the 3-5 competitors you name (or that I identify with you). I map where they have organic visibility and you don't.
- A keyword gap spreadsheet listing the missing and underperforming keywords, each tagged with estimated search volume, ranking difficulty, current competitor position, your current position (if any), and search intent (informational, commercial, transactional, navigational).
- Topic clusters / pillar mapping that groups loose keywords into themed content hubs, so you build topical authority instead of publishing disconnected one-off posts.
- A prioritized opportunity list ranking gaps by a blended score of traffic potential, difficulty, and business relevance — the quick wins are flagged separately from the long-game plays.
- A 6-month content strategy roadmap broken into months and weeks: which article, landing page, or cluster to produce, the target primary and secondary keywords, recommended format and rough word-count band, and the funnel stage it serves.
- Working titles and angle suggestions for each planned piece, plus suggested internal linking between related pieces to pass authority around your site.
- A short findings summary (PDF or doc) explaining the patterns I found, the strategic logic behind the sequencing, and the assumptions I made.
- A walkthrough of the deliverables so your team knows exactly how to read and action the roadmap.
The roadmap is a strategy and planning deliverable. It tells you precisely what to create and in what order. Writing the actual articles is a separate effort (I can advise, but production is not included unless we agree to it).
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Competitors analyzed | Up to 2 | Up to 3 | Up to 5 |
| Keyword gap spreadsheet | Yes | Yes | Yes (expanded) |
| Search intent tagging | Yes | Yes | Yes |
| Topic cluster / pillar mapping | Basic | Yes | Advanced |
| Prioritized opportunity scoring | Yes | Yes | Yes |
| Content roadmap horizon | 6 months (high level) | 6 months (monthly detail) | 6 months (weekly detail) |
| Working titles & angles | — | Yes | Yes |
| Internal linking suggestions | — | Basic | Detailed |
| Findings summary document | Short | Standard | In-depth |
| Live walkthrough call | — | Yes | Yes |
| Revision rounds | 1 | 2 | 2 |
Every tier is scoped to one website / one primary market. Additional domains, languages, or markets can be quoted separately.
How it works
- Kickoff and inputs. You share your domain, your main goals (traffic, leads, authority in a niche), and the competitors you care about. If you're unsure who your real search competitors are, I'll help identify them from the SERPs rather than from gut feel.
- Visibility baseline. I capture your current organic footprint and your competitors' — which keywords they rank for, on which pages, and how strong those positions are.
- Gap extraction. I compare the keyword sets to surface the terms and topics your competitors own and you're missing or underperforming on, then filter out irrelevant or off-brand noise.
- Intent and clustering. I tag each opportunity by search intent and group related keywords into topic clusters so the plan builds authority systematically.
- Prioritization. I score opportunities by potential, difficulty, and relevance to your business, separating fast wins from foundational long-term plays.
- Roadmap build. I sequence the prioritized topics across six months, assigning each a target keyword set, format, funnel stage, and (Standard/Premium) a working title and internal links.
- Delivery and revisions. You receive the spreadsheet, roadmap, and findings summary. On Standard and Premium we walk through it live, and I refine based on your feedback within the included revision rounds.
Why choose this
This is analysis grounded in what's actually ranking, not a generic keyword dump exported from a tool and handed over untouched. I do the interpretation: separating intent, killing low-value noise, and sequencing the work so each month builds on the last. You get a roadmap your writers can pick up and run with, and a paper trail of reasoning so stakeholders understand why each topic earned its place. The deliverables are honest about difficulty and timelines — I won't promise page-one rankings on impossible terms, and I'll flag the gaps that are realistically winnable versus the ones that need years of authority you don't yet have.
Who it's for / use cases
- Content marketers and SEO leads who need a defensible plan to justify their next two quarters of production.
- Founders and small teams entering a competitive niche who want to know where the white space is before they spend on content.
- Agencies that need a fast, rigorous gap analysis and roadmap to present to a client.
- SaaS and ecommerce sites stuck on a plateau, watching competitors outrank them and unsure which topics to attack.
- Sites planning a content refresh that want to prioritize new pieces against existing coverage and competitor strengths.
FAQ
Q: What do you need from me to start? Your website URL, a short note on your goals and target market, and the names or URLs of competitors you want compared. If you're not sure who your search competitors are, I'll help pin them down from the actual search results.
Q: Do you write the articles too? No — this gig delivers the strategy: the gap analysis and the 6-month roadmap that tells you exactly what to write and when. Article production is a separate engagement; I'm happy to discuss it if you want end-to-end help.
Q: Which competitors should I pick? Ideally the sites that consistently outrank you for the searches that matter to your business — not just your biggest brand rivals. Some of your fiercest revenue competitors barely show up in search, while smaller publishers dominate the SERPs. I'll help you choose the ones worth analyzing.
Q: Will this guarantee I rank number one? No honest analyst can guarantee rankings — Google's algorithm and competitor behavior are outside anyone's control. What I guarantee is a clear, evidence-based plan that targets winnable opportunities and dramatically improves your odds when executed consistently.
Q: How is search intent handled? Every keyword in the gap list is tagged by intent so you don't waste effort writing a blog post for a query that wants a product page, or a sales page for a query that wants a how-to guide. The roadmap aligns each piece with the right format and funnel stage.
Q: Can you cover more than one language or market? Each order covers one site and one primary market. Additional languages or regional markets multiply the analysis work, so I scope and quote those separately — just mention it up front.
Q: How long does delivery take? It depends on the tier and the number of competitors, but I'll give you a firm turnaround at kickoff once I've seen your domain and competitor set. I'd rather quote an honest timeline than rush the analysis.
Q: What happens after I receive the roadmap? You can hand it straight to your writers and start producing in priority order. On Standard and Premium we do a walkthrough so your team is confident reading the plan, and you have revision rounds to fine-tune the sequencing or swap priorities before you commit.
Reviews★4.6(9)
- @craft360★★★★★5
The competitor SEO gaps were spelled out so clearly, and the strategy roadmap made it obvious what to write and when. Would happily order again.
- @thedevco★★★★★5
Delivered a detailed gap report plus a content calendar stretching six months out. Exactly what I needed to plan our blog without guessing.
- @avaf★★★★★3
The gap analysis was decent and showed some opportunities I hadn't considered. I wish the roadmap had gone a bit deeper for the later months, but it's a usable starting point.
- @eli_a★★★★★5
Really thorough breakdown of where my competitors were beating me in content. Loved that the roadmap was laid out month by month instead of just a vague list.
- @liam_writes★★★★★5
The gap analysis pinpointed a ton of keywords my top two competitors rank for that I wasn't even touching. The 6 month roadmap is clear and I already know exactly what to publish first.
- @avam★★★★★5
I finally understand the content holes in my site thanks to the gap report. The monthly roadmap gives my small team a real direction to follow.
- @liam_codes★★★★★4
Good comparison of my content against the competition and a tidy roadmap to fill the gaps. A few of the topic suggestions overlapped, but overall helpful.
- @amir_fx★★★★★5
Excellent work mapping out where my rivals outrank me and turning it into an actionable 6 month schedule. Communication was easy throughout.
- @finn_design★★★★★4
Solid competitor analysis and a sensible content plan for the next half year. Took a little longer than I expected but the quality made up for it.