I will create an SEO content brief and outline so writers rank on the first try
About this gig
I turn vague topics into a writer-ready SEO content brief and outline so your first draft already targets the right keyword, intent, and structure to rank.
What you get
Most "briefs" are a keyword and a word count. What you actually receive from me is a complete, build-ready document that removes guesswork before a single sentence of the article is written:
- A primary keyword decision with the search intent spelled out (informational, commercial, transactional, or navigational) so the writer knows whether they're teaching, comparing, or selling.
- A supporting keyword and entity map — secondary phrases, semantically related terms, and named entities (people, tools, concepts) Google expects to see on a page about this topic, grouped by where they belong.
- A heading-level outline (H1, H2s, H3s) in logical reading order, each heading annotated with what to cover and roughly how many words to spend there.
- The angle and unique value — what this piece should say that the current top results don't, so you're not publishing the tenth identical article.
- SERP analysis notes — what the pages currently ranking have in common: format, depth, what questions they answer, and the gaps you can exploit.
- People Also Ask / related questions worth answering directly, mapped to the sections where they fit.
- A title tag and meta description draft written to the right length and built around the primary keyword.
- Internal linking suggestions (anchor + target intent) so the page connects to the rest of your site.
- Suggested word count and reading level, justified by what's already ranking — not a number pulled from the air.
- A short writer cheat sheet: tone, do's and don'ts, sources to cite, and anything to avoid (claims that need proof, outdated framing, etc.).
The whole thing is delivered as a clean, formatted document (Google Doc or Markdown — your choice) that a writer can open and follow top to bottom without asking you a single follow-up question.
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Briefs included | 1 | 3 | 6 |
| Primary keyword + intent | Yes | Yes | Yes |
| Keyword & entity map | Core terms | Expanded | Full topical map |
| Heading outline (H1–H3) | Yes | Yes | Yes |
| SERP / competitor analysis | Light | Standard | In-depth |
| People Also Ask coverage | — | Yes | Yes |
| Title + meta description draft | Yes | Yes | Yes |
| Internal linking suggestions | — | Yes | Yes |
| Content angle & differentiation notes | Basic | Yes | Detailed |
| Writer cheat sheet | — | Yes | Yes |
| Topic cluster / pillar planning | — | — | Yes |
| Revisions | 1 | 2 | 3 |
How it works
- You share the basics. Send me your target topic or keyword, your website URL, and (if you have it) a sentence on your audience and goal. If you're not sure of the exact keyword, tell me the topic and I'll find the best target.
- I research the SERP. I look at who currently ranks for the keyword, what format wins (listicle, how-to, comparison, deep guide), how deep they go, and where they fall short.
- I map keywords and entities. I build out the primary term, supporting phrases, and the related concepts a comprehensive page should mention — then organize them by section.
- I build the outline. I structure the headings in the order that serves both the reader and search intent, annotate each with coverage notes and word targets, and slot in the questions worth answering.
- I add the supporting pieces. Title tag, meta description, internal links, the differentiation angle, and the writer cheat sheet.
- I deliver and refine. You get the formatted brief. If something doesn't fit your voice or strategy, send it back within your plan's revision count and I'll adjust.
Why choose this
A good brief is the cheapest insurance you can buy in content marketing. The expensive failure isn't a slow writer — it's a finished, edited, published article that targets the wrong intent, misses the terms Google rewards, and has to be rewritten or quietly buried. I front-load the strategic thinking so the writing phase is execution, not exploration.
I don't keyword-stuff and I won't hand you a brief that tells a writer to cram a phrase in fifteen times. The keyword and entity work is about coverage and relevance — making sure the page genuinely addresses the topic the way a knowledgeable human would — not about hitting a density number. Every recommendation traces back to something real: what's ranking, what searchers are actually asking, and where the gap is. I'd rather tell you a topic is too competitive to win cheaply than sell you a brief for a keyword you can't realistically rank for.
Who it's for / use cases
- Content teams and agencies that have writers but waste hours briefing them — hand the writer a finished brief instead of a Slack paragraph.
- Solo founders and marketers writing their own content who want structure before they stare at a blank page.
- Blogs and publishers trying to move from "we publish a lot" to "we publish things that rank."
- SaaS and ecommerce sites building out comparison, how-to, and category-supporting content with consistent on-page SEO.
- Freelance writers who want a defensible outline to work from and to show clients.
- Site owners refreshing old content who need to know what to add, cut, and restructure to compete with today's top results.
FAQ
Q: Do you write the full article too? No — this gig delivers the strategic brief and outline, not the finished article. It's designed so any competent writer (yours or one you hire) can produce a strong, on-target draft from it. If you need writing as well, message me and we can scope that separately.
Q: What if I don't know which keyword to target? That's fine and common. Give me the topic and your site, and choosing the right primary keyword — balanced for relevance and realistic difficulty — is part of the job.
Q: Will this guarantee I rank first? No honest person can guarantee a ranking; Google's results depend on your domain's authority, competition, the quality of the eventual writing, and dozens of factors outside one brief. What this does is remove the avoidable reasons content fails — wrong intent, thin coverage, weak structure — so your article competes on a fair footing.
Q: What information do you need from me to start? At minimum: the topic or keyword and your website URL. Helpful extras: your target audience, the goal of the page, and any competitor or reference URLs you admire.
Q: What tools do you use? I combine SERP analysis with keyword and entity research to ground every recommendation in real search data, then apply on-page SEO judgment. The output is tool-informed but human-organized — you get reasoning, not a raw export.
Q: How long does delivery take? It depends on the plan and how many briefs are included; I'll confirm a realistic timeline when you share your topic. A single brief turns around quickly; multi-brief and pillar packages take proportionally longer because the research is deeper.
Q: Can you match my existing content style or template? Yes. If you have a brief template or style guide, share it and I'll deliver in your format. Otherwise I'll use a clean, proven structure that writers find easy to follow.
Q: Do you handle non-English keywords? This service is written and researched in English. If your target audience and search results are in another language, message me first so we can confirm I can serve the brief accurately before you order.
Reviews★4.6(9)
- @alexz★★★★★5
Loved how the brief included the target keywords and a clear search intent breakdown for each section. Gave my team a roadmap to write against.
- @dan360★★★★★3
The outline covered the main headings fine, but the keyword section had more terms than my topic really needed so I trimmed it myself. Still handy overall.
- @craft07★★★★★4
Good brief with the right competitors referenced and a sensible heading flow. Took a little back and forth to pin down the intent but we got there.
- @liam_codes★★★★★5
The content brief was so detailed my writer didn't have a single question, and the outline laid out every H2 and H3 we needed. Easiest handoff I've ever had.
- @finn_design★★★★★5
The outline was clean and the brief spelled out the angle, primary keyword, and word count to aim for. Writer nailed it on the first draft.
- @mintworks★★★★★5
Gave me a ready-to-write outline plus the related terms and the gaps competitors missed. Super thorough, will order again.
- @craft360★★★★★4
Solid outline with a logical structure and the questions people actually search for. Would've liked a touch more on internal linking, but still very useful.
- @thedesignhub★★★★★5
Came back with a brief that mapped out the whole article section by section, plus the secondary keywords to weave in. Exactly what we needed to stop guessing.
- @miax★★★★★5
My writer said it was the most useful brief she'd ever been handed, every section mapped out with the points to hit under each heading.