I will build a personal injury law firm website that converts case leads
About this gig
I build personal injury law firm websites engineered to convert visitors into qualified case leads — fast, mobile-first, and built to rank for the searches injured clients actually type.
What you get
Most personal injury attorney websites look fine but leak signed cases. A potential client lands after a car accident, can't find a phone number above the fold, hits a slow-loading page on their phone, and bounces to the next firm in the search results. I close those gaps. This is a conversion-focused build for personal injury and accident law practices — auto accidents, slip and fall, workers' compensation, medical malpractice, wrongful death, and mass tort intake.
- A custom-designed, mobile-first website tailored to your firm's practice areas (not a generic template skin)
- Conversion architecture on every page: sticky click-to-call header, prominent "Free Case Evaluation" calls-to-action, and short, friction-free intake forms
- A high-converting homepage plus dedicated practice-area pages (e.g., car accidents, truck accidents, slip and fall, workers' comp) that each target their own search intent
- Lead-capture forms wired to email and your CRM/intake software, with spam filtering so your paralegals only see real inquiries
- Trust-building sections: case results, settlements/verdicts, attorney bios, bar credentials, client testimonials, and review-platform integration
- On-page SEO foundation: clean title tags, meta descriptions, header structure, schema markup (LegalService, Attorney, FAQ), and an XML sitemap
- Local SEO setup so you show up for "personal injury lawyer near me" and city-specific searches, including Google Business Profile alignment and consistent NAP details
- Core Web Vitals optimization — compressed images, lazy loading, and clean code so pages load fast and don't lose mobile leads
- A blog/resources section so you can publish authority content that ranks and earns links
- Secure contact handling, SSL, an accessibility pass (WCAG-aware), and a privacy policy/disclaimer setup appropriate for legal marketing
- Analytics and call/form conversion tracking so you can see exactly which pages and keywords produce signed cases
- Responsive testing across phones, tablets, and desktop, plus a launch checklist and a short training handoff
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Pages | Up to 5 | Up to 10 | Up to 18 |
| Custom design | Template-based, branded | Custom layout | Fully custom, multi-practice |
| Practice-area pages | 1 | Up to 4 | Up to 8 |
| Mobile-first responsive build | Yes | Yes | Yes |
| Click-to-call + intake forms | Basic | Multi-step, CRM-connected | Advanced, CRM + auto-routing |
| On-page SEO | Core pages | All pages | All pages + content plan |
| Local SEO / "near me" setup | — | Yes | Yes + city landing pages |
| Schema markup | Basic | LegalService + FAQ | Full structured data |
| Speed / Core Web Vitals | Standard | Optimized | Fully optimized |
| Case results / testimonials module | — | Yes | Yes + filtering |
| Blog / resources section | — | Yes | Yes + 3 starter posts |
| Conversion tracking | — | Forms + calls | Forms + calls + dashboards |
| Revisions | 2 | 3 | Unlimited (build window) |
How it works
- Discovery call. We review your practice areas, target cities, competitors, current site (if any), intake process, and what a signed case is worth to you. I learn how your firm wins and where leads currently slip away.
- Strategy and sitemap. I map the pages, define the primary keywords for each (e.g., "car accident lawyer [city]," "slip and fall attorney"), and plan the conversion paths from search to scheduled consultation.
- Design. You get a homepage and key page mockups for review. We lock the look, the messaging, and the call-to-action placement before any heavy build work begins.
- Build. I develop the responsive site, wire up the intake forms and click-to-call, add schema and on-page SEO, and connect analytics and conversion tracking.
- Content and trust. We populate practice-area copy, attorney bios, case results, testimonials, and disclaimers, with SEO-friendly headings and internal linking.
- QA and speed. Cross-device testing, broken-link checks, form-delivery tests, accessibility review, and Core Web Vitals tuning.
- Launch and handoff. I deploy, submit your sitemap, verify tracking fires correctly, and walk your team through editing pages and reading the lead reports.
Why choose this
I specialize in lead generation for personal injury and accident law firms, not generic web design. Every decision — layout, copy, page speed, form length — is aimed at one outcome: more qualified case inquiries from people who are ready to hire an attorney. The build is genuinely mobile-first because most personal injury searches happen on a phone, often right after an accident. The SEO is baked into the structure from day one, not bolted on later, so you're positioned to rank for high-intent local searches like "personal injury lawyer near me." And everything is measurable: you'll know which practice-area pages and keywords are actually producing signed cases, so your marketing spend stops being a guess.
Who it is for / use cases
This is built for personal injury and accident law firms and solo attorneys, including:
- Auto, truck, and motorcycle accident practices that need fast, mobile-first landing pages
- Slip-and-fall and premises-liability attorneys competing on local "near me" searches
- Workers' compensation and disability firms that rely on steady intake volume
- Medical malpractice, nursing-home neglect, and wrongful-death practices that need credible, trust-heavy pages
- Mass tort and class-action intake campaigns that need dedicated, high-converting landing pages
- Established firms with an outdated or slow site that ranks but doesn't convert
- New or expanding firms launching their first serious lead-generation website
FAQ
Q: Will my site rank on Google for personal injury searches? I build the on-page SEO, local SEO, schema, and site speed foundation that ranking depends on, and structure each practice-area page around real search intent. Rankings also depend on competition, ongoing content, and backlinks over time — I set you up to compete and can advise on the ongoing work, but no ethical provider guarantees a specific position.
Q: Can you connect the intake forms to my CRM or case management software? Yes. I commonly integrate with intake and CRM tools (such as Clio, Lawmatics, Filevine, or HubSpot) so new leads flow straight into your pipeline, with email notifications as a backup. Tell me your system during discovery.
Q: Do you write the content, or do I? Standard and Premium include conversion-focused copy for your core and practice-area pages, written from our discovery call and your input. You review and approve everything, and you're welcome to supply your own materials, bios, and case results.
Q: Is the website mobile-friendly? Every build is mobile-first and fully responsive. Because most personal injury clients search and call from their phones, the mobile experience — click-to-call, short forms, fast load — is the priority, not an afterthought.
Q: Can I update the site myself after launch? Yes. I build on a content management system you can edit, and the handoff includes a walkthrough so your team can update bios, add case results, and publish blog posts without needing a developer.
Q: How do I know the site is actually generating leads? I install conversion tracking for both form submissions and phone calls, tied to analytics. You'll be able to see which pages, cities, and keywords produce inquiries, so you can measure return rather than guess.
Q: Are legal advertising disclaimers and compliance handled? I include standard disclaimers, a privacy policy, and attorney-advertising notices, and structure testimonials and case results in a marketing-appropriate way. Bar rules vary by state, so you should have your final copy reviewed for your jurisdiction's specific requirements.
Q: What do you need from me to start? Your logo and branding, practice areas and target cities, attorney bios, any case results or testimonials you want featured, and access to your domain and current hosting. I'll send a short checklist after the discovery call so nothing stalls the build.
Reviews★4.8(4)
- @dan360★★★★★5
Our old site barely brought in any case inquiries, but within the first three weeks of launch we started getting actual injury consultation requests through the new contact forms. The click-to-call buttons and the layout he built for our practice areas made a real difference, and intake calls are up noticeably.
- @finn_pro★★★★★4
Solid build and the lead capture forms work great on mobile, which is where most of our accident victims find us. Took a few extra days past the original turnaround and I had to nudge him once for an update, but he was responsive once I did and the final result converts well.
- @dan21★★★★★5
Knew personal injury marketing inside and out. Clear case-result sections, trust badges, and a free consultation CTA on every page exactly like I asked.
- @liam_codes★★★★★5
Delivered the whole firm site in about a week with practice-area pages for car accidents, slip and fall, and workers comp. Communication was easy the entire time and the lead forms are already filling our intake pipeline.