I will manage and grow your TikTok and Instagram organic content strategy
About this gig
I will manage and grow your TikTok and Instagram organic content strategy, turning a scattered posting habit into a consistent, on-brand presence that compounds over time.
If your accounts feel stuck, inconsistent, or like a chore you never get to, I take the wheel: planning, scheduling, captioning, hashtag research, posting, and reading the analytics so every week builds on the last.
What you get
This is a hands-on management service, not a one-time template dump. I treat your TikTok and Instagram as a single connected ecosystem and run the day-to-day organic content engine for you.
- A documented content strategy tailored to your niche, audience, and goals (awareness, community, leads, or sales), refreshed as we learn what works.
- A monthly content calendar mapping out post types, themes, and a realistic cadence for both TikTok and Instagram (Reels, carousels, single images, Stories).
- Written captions in your brand voice, including hooks designed to stop the scroll and clear calls to action.
- Researched, rotated hashtag sets and keyword/SEO-style phrasing so your posts stay discoverable instead of recycling the same tired tags.
- Scheduling and publishing handled for you, or scheduled into your preferred tool if you'd rather keep final control.
- Trend and audio monitoring so we ride relevant TikTok sounds and Instagram formats while they're still working, not weeks late.
- Light community management: replying to comments and DMs within scope, and flagging genuine opportunities or issues.
- A monthly performance report in plain English: what grew, what flopped, and exactly what we change next month.
- Ongoing, async communication so you're never wondering what's being posted or why.
To be honest about scope: I do not produce paid ad campaigns, I don't guarantee viral hits or specific follower counts, and I don't buy followers or engagement (it kills reach and trust). I also can't conjure content from nothing on premium-heavy accounts without source material from you, which I explain in How it works below.
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Platforms managed | Instagram or TikTok | Both | Both |
| Strategy document | Lite | Full | Full + quarterly refresh |
| Monthly content calendar | Yes | Yes | Yes |
| Posts planned & captioned / month | Light volume | Moderate volume | High volume |
| Hashtag & keyword research | Yes | Yes | Yes + per-post tuning |
| Scheduling & publishing | Self-scheduled | Done for you | Done for you |
| Stories planning | Add-on | Included | Included |
| Trend & audio monitoring | Basic | Yes | Priority |
| Community management | — | Limited | Included |
| Monthly analytics report | Summary | Full | Full + strategy call |
| Revisions on calendar | 1 round | 2 rounds | Unlimited within reason |
| Communication | Async | Async + check-ins | Priority async + check-ins |
Tiers describe scope and effort only. Tell me your goals and I'll point you to the plan that fits.
How it works
- Discovery. You share your accounts, goals, target audience, competitors you admire, and any brand guidelines. We agree on which platform(s) and plan match your needs.
- Audit & strategy. I review your existing content, audience signals, and analytics, then build a strategy document and a content pillar framework so every post has a purpose.
- Asset gathering. You send raw material (clips, photos, product info, or talking points). I'll give you a simple shot list and prompts so capturing content stays quick and low-effort on your end.
- Calendar & captions. I build the monthly calendar with hooks, captions, hashtags, and posting times for your review. You approve or request revisions.
- Publishing. Approved content is scheduled and posted on cadence, with trend-driven adjustments along the way.
- Engage & monitor. I manage comments and DMs within your plan's scope and watch performance in real time.
- Report & iterate. At month's end you get a clear report and a concrete plan for the next cycle, doubling down on what's working.
Why choose this
Consistency is the single biggest reason organic accounts grow or stall, and consistency is exactly what most busy founders, creators, and small teams can't sustain alone. I bring a repeatable system instead of random bursts of activity. Decisions are driven by your analytics, not guesswork or vanity metrics, so the strategy keeps sharpening month over month. I write in your voice, not a generic one, and I treat TikTok and Instagram as complementary channels rather than copy-pasting identical content across both. Most of all, I'm honest: I'd rather set realistic expectations and deliver steady, real growth than overpromise virality and disappoint you.
Who it's for / use cases
- Founders and small businesses who know they should post consistently but never find the time.
- Personal brands, coaches, and creators wanting to grow an engaged audience without burning out.
- Local businesses, restaurants, salons, and studios wanting steady local reach and bookings.
- E-commerce and product brands needing a reliable content rhythm to support launches.
- Anyone relaunching a neglected account that needs structure, voice, and a real plan.
FAQ
Q: Do you guarantee a certain number of followers or views? No, and anyone who does is misleading you. Organic growth depends on niche, content quality, consistency, and platform algorithms. I commit to a sound strategy, consistent execution, and continuous optimization, which is what actually drives sustainable growth.
Q: Do you film or edit the videos for me? This service covers strategy, planning, captions, hashtags, scheduling, and management. I give you clear shot lists and direction, but you supply the raw clips and photos. If you need full production, mention it up front so we can scope it.
Q: Will you post from my accounts directly? With your permission, yes, I can schedule and publish for you. If you'd prefer to keep final control, I'll schedule everything in your tool of choice for one-click approval.
Q: How involved do I need to be? Light but essential. You provide source material and approvals. Once our rhythm is set, your time commitment usually drops to a quick weekly check-in.
Q: Can you manage just one platform? Yes. The Basic plan covers a single platform (Instagram or TikTok). Standard and Premium cover both as a connected strategy.
Q: Do you run paid ads or boosted posts? No, this is purely organic content management. I focus on earned reach through strong content, formats, and engagement, not ad spend.
Q: What do you need from me to start? Account access or login flow, your goals, audience details, any brand guidelines, and a batch of raw content to work from. I'll send a short onboarding checklist to make it painless.
Q: How soon will I see results? Early signals like engagement and reach often shift within the first few weeks, but meaningful, durable growth typically takes a few consistent months. This is a compounding game, and the strategy gets stronger the longer we run it.
Reviews★4.6(5)
- @works7★★★★★5
Finally someone who understands organic reach. He managed my accounts day to day and the reels he planned are pulling in way more views than my old stuff.
- @thedesignhub★★★★★4
Good communication and a clear plan for growing both platforms. Would have liked a bit more detail in the strategy doc but overall the content direction has helped a lot.
- @lenalabs★★★★★4
Solid strategy work and the TikTok content ideas were on point. Took a little longer than I expected to see the engagement bump but it eventually came through.
- @mintworks★★★★★5
He took over both our TikTok and Instagram and actually built out a real content calendar instead of just posting randomly. Our follower count has been climbing steadily for the first time ever.
- @eli_r★★★★★5
Loved how he mapped out a posting schedule and gave me clear themes for each week. The organic growth on Instagram has been noticeable and I didn't have to spend a cent on ads.