I will refresh and modernize your outdated brand identity

Is your brand showing its age? I refresh and modernize outdated brand identities so your business looks current, credible, and ready for what's next.

A logo that felt right ten years ago can quietly work against you today. Tired typefaces, muddy colors, and inconsistent files make even a great company look behind the times. I specialize in a brand refresh that respects the equity you've already built while bringing your visual identity firmly into the present. This is not a blind "burn it down and start over" rebrand. It's a thoughtful modernization: keeping what your audience already recognizes, fixing what's dragging you down, and giving you clean, flexible assets you can use everywhere with confidence.

What you get

• A modernized primary logo rebuilt as crisp vector artwork, with proportions, spacing, and weight corrected for today's screens and print.
• Logo variations for real-world use: a horizontal lockup, a stacked version, and a compact icon/submark for favicons, app icons, and social avatars.
• A refreshed color palette with updated primary and accent colors, plus neutrals, supplied in HEX, RGB, and CMYK so your colors stay consistent online and in print.
• Updated typography recommendations with a modern, legible typeface pairing for headlines and body text, including suggested weights and usage notes.
• Light and dark versions of your logo (full-color, all-black, all-white/reversed) so it stays sharp on any background.
• Final files in every format you need: layered source files, plus AI, EPS, SVG, PDF, high-resolution transparent PNG, and JPG.
• A clear spacing and minimum-size guide so your mark always has room to breathe and never gets squished.
• A short before-and-after rationale explaining what changed and why, so you can confidently sell the refresh internally.

Optional, depending on the plan you choose: a one-page mini brand guidelines sheet, social media profile and cover assets, and a basic business card layout.

Plans

Feature	Basic	Standard	Premium
Modernized primary logo	Yes	Yes	Yes
Logo concepts to review	1	2	3
Logo lockup variations	Horizontal	Horizontal + stacked	Horizontal + stacked + icon/submark
Light & dark / reversed versions	Yes	Yes	Yes
Refreshed color palette	Yes	Yes	Yes
Typography recommendations	—	Yes	Yes
Source + vector files (AI, EPS, SVG, PDF)	Yes	Yes	Yes
PNG / JPG exports	Yes	Yes	Yes
Spacing & minimum-size guide	—	Yes	Yes
One-page mini brand guidelines	—	—	Yes
Social profile & cover assets	—	—	Yes
Business card layout	—	—	Yes
Revision rounds	2	3	Unlimited within scope

How it works

1. You share your current brand. Send me your existing logo (the highest-quality file you have), any colors or fonts you use, and a few links to brands whose look you admire.
2. We align on direction. I ask a short set of questions about your audience, your industry, and how far you want to push the refresh — subtle polish or a bolder modernization. We agree on scope before I start.
3. I audit and modernize. I assess what's working and what's dating your identity, then rebuild the logo as clean vectors and develop your refreshed colors and type.
4. You review concepts. I deliver the agreed number of directions with a short rationale. You tell me what's landing and what isn't.
5. We refine together. I apply your feedback across the included revision rounds until the mark feels right and reads clearly at every size.
6. I package and hand off. You receive an organized set of final files in all formats, plus the extras included in your plan, ready to drop straight into your website, signage, and socials.

Why choose this

Because a refresh is a different skill than a from-scratch logo. The goal is to look modern without throwing away recognition, and that balance takes a careful eye. I work in true vector, so everything stays razor-sharp from a favicon to a billboard. I keep communication clear, deliver organized files (no hunting through a messy zip), and explain my decisions so you understand the "why" behind every change. You end up with a current, cohesive identity and a tidy asset library you can actually use.

Who it's for / use cases

• Established small businesses whose logo and colors haven't kept pace with how the company has grown.
• Founders preparing to relaunch a website, deck, or storefront who need their identity to look sharp first.
• Companies that lost their original files and are stuck with a low-resolution logo they can't scale.
• Local and service businesses modernizing for new signage, vehicle wraps, packaging, or print.
• Nonprofits and community groups wanting a fresher, more professional presence on a sensible scope.
• Anyone mid-rebrand who wants to honor existing brand recognition rather than start completely over.

FAQ

Q: Will my brand still be recognizable after the refresh? Yes — that's the point of a refresh rather than a full rebrand. I preserve the elements your audience associates with you and modernize the execution around them. If you want a more dramatic change, just tell me and we'll scope accordingly.

Q: What if I only have a low-resolution or pixelated logo file? That's a common situation and not a problem. Part of modernizing is rebuilding your mark as clean, scalable vector artwork, so a fuzzy PNG is a perfectly fine starting point.

Q: Do I get the editable source files? Yes. Every plan includes layered source files plus vector formats (AI, EPS, SVG, PDF) and ready-to-use PNG and JPG exports, so you own a complete, organized set.

Q: Can you create a brand-new logo from scratch instead? This service is focused on refreshing and modernizing an existing identity. If you have no logo at all, message me first so we can confirm whether this is the right fit or scope something more appropriate.

Q: How many revisions are included? Basic includes two rounds, Standard includes three, and Premium includes unlimited revisions within the agreed scope. Revisions cover refining the chosen direction, not switching to an entirely different concept after sign-off.

Q: Will you redesign my whole website too? No — this service delivers your refreshed visual identity and assets. Those files are built to drop straight into your existing site, but full web design isn't included here.

Q: Can you match a specific style or industry feel? Absolutely. During the alignment step you can share references and describe the tone you want, and I'll modernize within that direction so it suits your market.

Q: What do you need from me to start? Your best existing logo file, any current colors and fonts, a sentence or two about your business and audience, and a couple of brands whose look you like. The more context you share, the smoother the refresh.