I will design a high-converting PDF lead magnet for your email funnel
About this gig
I design a high-converting PDF lead magnet that turns cold visitors into subscribers and gives your email funnel a reason for people to opt in. You get a polished, on-brand, ready-to-deliver digital download.
What you get
A lead magnet is only as good as the offer behind it and the design that frames it. I handle both the structure and the look so the finished PDF earns the email address it asks for. Concrete deliverables:
- A print-ready and screen-ready PDF lead magnet (checklist, guide, workbook, cheat sheet, mini-ebook, swipe file, template, or resource list — your pick).
- Custom layout and design built around your brand: your colors, fonts, and logo, with clean typographic hierarchy and intentional white space.
- A conversion-focused cover page designed to look great as the thumbnail on your opt-in page, landing page, or pop-up.
- Copy refinement of the content you provide — tightened headlines, scannable subheads, and clear formatting so the value is obvious at a glance.
- Supporting visual elements: icons, callout boxes, dividers, simple charts or tables, and section breaks that keep readers moving.
- A clear call-to-action page at the end that bridges from the freebie to your next step (book a call, reply, buy, join, or read on).
- Source/editable file on the Standard and Premium plans (Canva link or the working design file) so you can update it yourself later.
- Delivery in the formats you need — a flattened PDF for distribution, plus the editable source where included.
I deliver a digital file. I do not host the PDF, set up your email platform, write automated sequences, or build the landing page — though I'll size and frame the cover so it drops straight into whatever opt-in tool you already use.
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Page count | Up to ~5 pages | Up to ~10 pages | Up to ~20 pages |
| Custom cover page | Yes | Yes | Yes |
| Brand colors, fonts, logo | Yes | Yes | Yes |
| Custom icons / callouts / dividers | Basic | Yes | Full set |
| Copy refinement of your content | Light | Yes | Thorough |
| Charts, tables, or data visuals | — | 1 | Multiple |
| Editable source file | — | Yes | Yes |
| Final CTA / next-step page | Yes | Yes | Yes |
| Revision rounds | 1 | 2 | 3 |
| Output | Print + screen PDF | Print + screen PDF | Print + screen PDF |
How it works
- You order and send a brief. Tell me your topic, audience, brand assets (logo, colors, fonts), and the outcome you want — what should the reader believe or do after reading?
- You provide the content. Send your raw text, outline, or notes. If your content needs structuring, I'll shape it into sections; if it's already written, I'll refine and format it. I design around your words — I don't invent claims or research a topic for you.
- I design the first draft. I build the layout, cover, and internal pages, then send a watermarked or low-res preview for your review.
- You review and request revisions. Mark anything you want changed — wording, color, layout, ordering. I apply the revisions within your plan's included rounds.
- I deliver final files. You get the finished high-resolution PDF (and the editable source where your plan includes it), ready to upload to your funnel and start collecting subscribers.
Why choose this
Most lead magnets fail for one of two reasons: the design looks amateur, so people don't trust the offer, or the content is dense and unscannable, so people don't finish it. I solve both. The cover is engineered to convert as a thumbnail, the interior is laid out so the value lands in seconds, and the closing page gives readers a clear reason to stay engaged with your email funnel instead of forgetting they ever downloaded it.
You're working directly with the person doing the design — no account managers, no template dumped on you with a "good luck." I keep scope honest and tell you up front what's in and out, so there are no surprises at delivery. Every file is delivered ready to use: correct dimensions, embedded fonts, and a flattened PDF that opens cleanly on any device.
Who it's for / use cases
- Coaches and consultants building an email list with a free guide or checklist.
- Course creators and info-product sellers who need an opt-in freebie that previews their paid work.
- SaaS and B2B marketers offering a cheat sheet, template, or framework to capture qualified leads.
- Bloggers and newsletter writers who want a content upgrade to grow subscribers.
- Ecommerce and local businesses offering a buyer's guide or discount-style resource in exchange for an email.
- Agencies and solopreneurs who have the content but lack the design time to make it look professional.
Typical formats I produce: checklists, step-by-step guides, workbooks and worksheets, cheat sheets, resource lists, swipe files, mini-ebooks, and quick-start templates.
FAQ
Q: Do you write the content for me? I refine, structure, and format the content you provide, and I'll tighten headlines and copy so it reads well. I don't research your topic from scratch or invent claims — you supply the substance, I make it convert and look professional.
Q: What do you need from me to start? Your topic and target audience, the content or a solid outline, your brand assets (logo, colors, fonts), and the action you want readers to take at the end. The more specific your brief, the better the result.
Q: Will it match my brand? Yes. I build the design around your logo, brand colors, and fonts. If you don't have a defined brand yet, I'll choose a clean, professional palette and typography that fits your audience.
Q: Can I edit it later myself? On the Standard and Premium plans you receive the editable source file (Canva or the working design file), so you can update text and swap details on your own. The Basic plan delivers the finished PDF only.
Q: How many revisions are included? Basic includes one revision round, Standard two, and Premium three. A round means you collect your change requests and I apply them together, rather than endless one-off tweaks.
Q: Do you set up the email platform or landing page? No — this is design and file delivery only. I'll size the cover and PDF so they drop cleanly into your existing opt-in tool, but I don't configure your email service, automations, or website.
Q: What file formats do I get? A high-resolution PDF optimized for both screen viewing and printing, plus the editable source where your plan includes it. Let me know if you need a specific page size (A4, US Letter, or custom).
Q: How long does it take? It depends on the plan and page count, but it starts the moment you send a complete brief and content. Incomplete or late content is the most common cause of delay, so having everything ready up front keeps things moving.
Reviews★4.4(7)
- @ria_h★★★★★5
Loved how clean the final PDF turned out, the call-to-action at the end is exactly the kind of nudge my funnel needed.
- @craft07★★★★★4
Solid lead magnet design and the structure flows really well. Took a little back and forth to get the cover page how I wanted, but the end result was worth it.
- @pixelbyte★★★★★3
The design itself is clean and on-brand, but I had to ask for a couple of revisions before the spacing and font sizes felt right for my audience.
- @amir_labs★★★★★5
The PDF lead magnet they designed slots perfectly into my welcome sequence and the layout looks way more polished than anything I could've put together. Already seeing more signups since I swapped it in.
- @works7★★★★★4
Got a professional-looking lead magnet that I'm proud to hand out at the top of my funnel. Communication was clear the whole way through.
- @ninahq★★★★★5
Great work on the guide PDF, the headings and visuals make it actually pleasant to read and it matches my brand colors nicely.
- @sophia21★★★★★5
Honestly impressed. They turned my messy notes into a sharp, branded download that I'm now using as the opt-in for my email list.