I will do a CRO audit with heatmap analysis and A/B test recommendations
About this gig
I will run a full CRO audit of your page or funnel, analyze real visitor heatmaps and recordings, and hand you a prioritized list of A/B tests built to lift conversions.
What you get
- A structured conversion rate optimization (CRO) audit of the page(s) or funnel you choose, delivered as a written report you can act on the same day.
- Heatmap analysis covering click maps, scroll maps, and (where data exists) mouse-movement and attention maps, so you can see exactly where visitors engage, hesitate, and drop off.
- Session recording review when recordings are available, with timestamped notes on rage clicks, dead clicks, form abandonment, and confusing navigation moments.
- A page-by-page or step-by-step friction inventory: every element that costs you conversions, from weak headlines and buried CTAs to unclear pricing, slow-feeling sections, and trust gaps.
- A prioritized list of A/B test recommendations, each one written as a clear hypothesis ("If we change X, then Y will improve, because Z") with the proposed variant, the primary metric to watch, and a rough effort estimate.
- Conversion funnel breakdown showing where the biggest leaks are, so you fix the steps that actually move revenue instead of guessing.
- Quick wins vs. structural changes, separated clearly so your team knows what to ship this week and what to plan for next quarter.
- Annotated screenshots and heatmap exports marked up with arrows and comments, so the findings are obvious even to people who weren't in the room.
- A short executive summary written in plain language for stakeholders, plus the detailed findings for the people implementing them.
- A suggested testing roadmap that sequences the recommended experiments by expected impact and ease, so you always know what to test next.
Plans
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Pages / funnel steps audited | 1 key page | Up to 3 pages | Full funnel (up to 6 pages/steps) |
| Heatmap analysis (click + scroll) | Yes | Yes | Yes |
| Session recording review | — | Yes | Yes, in depth |
| Friction inventory | Core issues | Detailed | Comprehensive |
| A/B test recommendations | 3 prioritized tests | 6 prioritized tests | 10+ prioritized tests |
| Conversion funnel breakdown | — | Yes | Yes |
| Annotated screenshots/exports | Yes | Yes | Yes |
| Executive summary | — | Yes | Yes |
| Testing roadmap | — | Basic | Full sequenced roadmap |
| Written report | Yes | Yes | Yes |
| Follow-up Q&A | — | 1 round | 2 rounds |
How it works
- You share access and context. Send me your page URL(s) or funnel, your primary conversion goal (purchase, signup, lead, booking), and read-only access to your existing heatmap/recording tool (Hotjar, Microsoft Clarity, Crazy Egg, FullStory, or similar). If you don't have one set up yet, I'll tell you how to install it and what to capture.
- I gather the data. I review your analytics and heatmaps, watch relevant session recordings, and study the page through the lens of a first-time visitor on both desktop and mobile.
- I diagnose the friction. I map where attention goes, where people stall, and where they leave, tying each observation to a specific element on the page.
- I build the recommendations. Every finding becomes either a quick fix or a testable hypothesis, prioritized by expected impact and implementation effort.
- I deliver the report. You receive the full audit with annotated visuals, the prioritized A/B test list, and the testing roadmap.
- We close the loop. On Standard and Premium, you get follow-up rounds to ask questions, clarify findings, and make sure your team can act on everything.
Why choose this
CRO is not about opinions or "best practice" checklists copied from a blog. This audit is grounded in your actual visitor behavior — what real people do on your real page — combined with proven conversion principles around clarity, friction, motivation, and trust. I don't just tell you something is "wrong"; I tell you what to change, why it should work, and how to prove it with a test. Every recommendation is written so a designer or developer can pick it up and ship it, and every test includes the metric that determines whether it won. The result is a roadmap that turns guesswork into a deliberate, measurable program of improvement.
Who it's for / use cases
- E-commerce stores wanting more checkout completions, fewer abandoned carts, and higher add-to-cart rates.
- SaaS and software teams optimizing signup flows, pricing pages, and free-to-paid conversion.
- Lead-gen and service businesses that need more form fills, demo requests, or booked calls.
- Landing pages built for paid traffic, where every wasted click costs ad budget.
- Course creators, coaches, and digital sellers improving sales-page conversion.
- Founders and marketers who have traffic but not enough conversions, and want to know exactly where the leaks are before spending more on ads.
- Agencies and in-house teams who want an experienced outside set of eyes and a ready-to-run test backlog.
FAQ
Q: Do I need a heatmap tool already installed? Ideally yes, because the richest insights come from real recorded behavior. If you don't have one, I'll recommend a free or low-cost option, tell you how to install it, and what to track before the audit so the data is meaningful.
Q: How much traffic do I need for the heatmaps to be useful? More data is always better, but I can work with modest traffic by leaning on click and scroll maps plus expert heuristic review. For statistically strong session insights, a few hundred sessions on the page is a healthy starting point.
Q: Do you run the A/B tests for me? This service delivers the audit and a prioritized, ready-to-run test plan with clear hypotheses and success metrics. Implementing and running the tests in your testing tool is a separate step, though I'm happy to advise on setup during the follow-up rounds.
Q: Will you redesign my page? No — this is a diagnostic and recommendation service, not a design or development build. You receive specific, actionable changes (with annotated visuals) that your designer or developer can implement, or that you can brief out separately.
Q: How long does it take? Timeframe depends on the plan and the amount of data to review. A single-page Basic audit is fast to turn around, while a full-funnel Premium audit involving deep session-recording review takes longer. I'll confirm a delivery window before we start.
Q: What do you need from me to begin? Your page or funnel URLs, your primary conversion goal, read-only access to your heatmap/recording and analytics tools, and any context on your audience or known problem areas. The more you share, the sharper the findings.
Q: Does this work for mobile as well as desktop? Yes. I review both, since heatmaps and friction often differ dramatically between devices, and mobile is frequently where the largest hidden conversion losses occur.
Q: What if I disagree with a recommendation? That's exactly why every recommendation is framed as a testable hypothesis rather than a command. You stay in control: test the ones you believe in, and let your own data settle any disagreement. The follow-up rounds are there to discuss anything you want to refine.
Reviews★4.8(5)
- @eli_r★★★★★4
Good analysis overall and the heatmap findings were spot on. Would've liked a touch more explanation on a couple of the test suggestions, but still useful.
- @finn_pro★★★★★5
Really solid CRO audit. The recommendations were prioritized so I knew which test to run first instead of guessing.
- @oliviacodes★★★★★5
The heatmap breakdown showed me exactly where people were dropping off on my checkout page, and the A/B test ideas he handed over were super clear and easy to set up. Honestly didn't expect this much detail.
- @works7★★★★★5
Clear audit, the scroll and click maps made the problem areas obvious, and every recommendation had a reason behind it. Will be back for the next round of tests.
- @thedevco★★★★★5
Walked through my whole funnel and pointed out friction spots I never would have noticed myself. The A/B test list alone was worth it.