I will produce a law firm explainer and attorney intro video

Turn website visitors into signed clients with a polished law firm explainer video and attorney intro video that builds trust before the first phone call.

What you get

Hiring a lawyer is a high-stakes, anxiety-driven decision, and most prospective clients are quietly screening you before they ever fill out a contact form. A clear, professionally produced video answers their unspoken questions, humanizes your attorneys, and explains your practice areas in plain English. Here is exactly what this service delivers:

• A finished law firm explainer video (typically 60–120 seconds) that walks a prospective client through who you are, what you do, and why they should choose your firm
• A separate attorney intro / bio video that puts a face, voice, and personality to your name partner or associate, the single biggest trust signal on any legal website
• A scripted, professionally edited narrative tailored to your specific practice areas, whether that is personal injury, family law, criminal defense, estate planning, immigration, or business litigation
• Clean motion graphics and lower-thirds with your firm name, attorney credentials, bar admissions, and contact information
• Your logo, brand colors, and fonts integrated throughout so the video matches your website and firm identity
• Licensed background music and crisp, leveled audio so nothing sounds amateur or distracting
• On-screen captions / subtitles so the video works on autoplay and silent mobile feeds (the way most people actually watch)
• A clear call to action ("Call for a free consultation," "Request a case evaluation") burned into the closing frame
• Delivery in web-ready and social-ready formats: a horizontal cut for your homepage and YouTube, plus optional square or vertical cuts for LinkedIn, Instagram, and your Google Business Profile
• Full HD 1080p export (4K available on higher plans)

Plans

Feature	Basic	Standard	Premium
Video type	One short explainer OR attorney intro	Explainer + attorney intro	Explainer + multi-attorney intros + practice-area highlight
Finished length	Up to 60 seconds	Up to 120 seconds	Up to 3+ minutes total across cuts
Scriptwriting	Light edit of your draft	Custom script from your intake notes	Full script + messaging consultation
Motion graphics & lower-thirds	Basic	Branded	Premium custom
Captions / subtitles	Included	Included	Included
Licensed music & audio cleanup	Included	Included	Included
Brand integration (logo, colors)	Included	Included	Included
Social cuts (square / vertical)	—	1 extra cut	Multiple platform cuts
Resolution	1080p	1080p	Up to 4K
Revision rounds	1	2	3

How it works

1. Discovery & intake. You tell me about your firm, your practice areas, your ideal client, and the geographic market you serve. I'll send a short questionnaire so I understand your positioning and the cases you actually want.
2. Footage plan. You either provide raw footage of your attorneys (filmed on a phone or by a local videographer, with simple framing and lighting tips I provide) or we build the explainer using premium stock footage, motion graphics, and voiceover if no on-camera filming is possible.
3. Scriptwriting. I draft a tight, jargon-free script that speaks to your prospective client's pain points and ends with a clear call to action. You review and approve before any editing begins.
4. Editing & branding. I assemble the cut, add lower-thirds with attorney names and credentials, integrate your logo and brand colors, layer in licensed music, clean up the audio, and add captions.
5. Review & revisions. You get a watermarked preview. We refine wording, pacing, graphics, and the CTA within your plan's revision rounds.
6. Final delivery. You receive the finished, unwatermarked files in the formats your plan includes, ready to embed on your site, upload to YouTube, and post across social.

Why choose this

Generic stock video and DIY phone footage make a law firm look exactly like every other firm in town, which is the opposite of what wins a case-worthy client. This service is built specifically for legal marketing, so the messaging respects attorney advertising sensibilities, avoids guarantee-of-outcome language that can create bar compliance problems, and focuses on trust, credibility, and clarity rather than hype. You get someone who understands that a personal injury firm and an estate planning firm are selling to completely different emotional states, and writes accordingly. The result is a video that does real work: lowering the bar to a consultation, improving time-on-page for SEO, and giving your reception team warmer, better-qualified inbound calls.

Who it is for / use cases

This service is for solo attorneys, boutique practices, and growing law firms across every vertical: personal injury and accident attorneys, family and divorce lawyers, criminal defense, DUI defense, estate planning and probate, immigration, bankruptcy, real estate, employment, and small-business / corporate counsel. Typical use cases include a homepage hero explainer video, an attorney bio video on each lawyer's profile page, a Google Business Profile video to stand out in local map results, LinkedIn thought-leadership intros, paid ad creative for Google and Meta campaigns, and "what to expect at your consultation" videos that reduce no-shows. If you are a law firm marketing director, a managing partner, or a legal marketing agency producing assets for clients, this is built for you.

FAQ

Q: Do I need to be filmed on camera? No. If you want an attorney intro video, on-camera footage is ideal, and I'll give you simple guidance to record clean footage yourself or with a local videographer. If you prefer to stay off camera, I can build a polished explainer using stock footage, motion graphics, and professional voiceover instead.

Q: Will the video comply with attorney advertising rules? I write to avoid the most common red flags, such as guaranteeing outcomes or making misleading superiority claims. That said, advertising rules vary by state bar, so you remain responsible for final compliance review. I'm happy to add a disclaimer or "prior results do not guarantee a similar outcome" line on request.

Q: Can you match my existing website branding? Yes. Send your logo, brand colors, and fonts, and I'll integrate them into the lower-thirds, captions, and closing call-to-action frame so the video looks like a native part of your site.

Q: What practice areas can you handle? Any of them. Personal injury, family law, criminal defense, estate planning, immigration, bankruptcy, business, and more. The script and tone are tailored to the emotional state of your specific clients.

Q: How do I get the video to you for filming, and what format do you deliver? You upload raw footage and assets via a shared link. I deliver final files in standard MP4 (H.264) at 1080p, with 4K and additional social aspect ratios available depending on your plan.

Q: How many revisions are included? Basic includes one revision round, Standard two, and Premium three. Revisions cover wording, pacing, graphics, music, and the call to action within the approved script.

Q: Can you produce videos for more than one attorney? Yes. The Standard plan covers an explainer plus one attorney intro, and Premium supports intros for multiple attorneys plus practice-area highlights, ideal for firm pages with several lawyer profiles.

Q: Can I use this for social media and paid ads, not just my website? Absolutely. Higher plans include square and vertical cuts optimized for LinkedIn, Instagram, Facebook, and YouTube, plus versions suited to Google and Meta ad campaigns.